how-to block ads
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| reply to firephoto
Re: Supply and Demand Actually, everything *isn't* paid for. If you actually worked in television (as I have), you'd realize that the hope is that everything is paid for, but often times isn't.
When the next-day's Nielsen report hits the networks *and* the advertisers, a less than promised audience results in a lower rate for the advertising. These days, only stupid advertisers pay the rate card. | |
 elwoodbluesElwood BluesPremium
join:2006-08-30
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| said by desarollo:Actually, everything *isn't* paid for. If you actually worked in television (as I have), you'd realize that the hope is that everything is paid for, but often times isn't.
When the next-day's Nielsen report hits the networks *and* the advertisers, a less than promised audience results in a lower rate for the advertising. These days, only stupid advertisers pay the rate card.
I've been in the TV business for 6yrs, lower ratings result in what is we call Make Good, making up for the lower ratings by providing advertising elsewhere for free.
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No, I didn't. Honest... I ran out of gas. I... I had a flat tire. I didn't have enough money for cab fare. My tux didn't come back from the cleaners. An old friend came in from out of town. Someone stole my car. There was an earthquake....... | | |
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