 elwoodbluesElwood BluesPremium
join:2006-08-30
HarperLand
 ·Cybersurf Intern..
| reply to desarollo
Re: Supply and Demand said by desarollo:Actually, everything *isn't* paid for. If you actually worked in television (as I have), you'd realize that the hope is that everything is paid for, but often times isn't.
When the next-day's Nielsen report hits the networks *and* the advertisers, a less than promised audience results in a lower rate for the advertising. These days, only stupid advertisers pay the rate card.
I've been in the TV business for 6yrs, lower ratings result in what is we call Make Good, making up for the lower ratings by providing advertising elsewhere for free.
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