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Restricting purchases Trying to restrict purchases won't work, not really. Sure, they can try, but there are so many retailers selling DVD's that it won't matter much. RedBox will simply spread purchases out among several retailers and get all they need.
These idiots really don't understand how most people choose what to watch. I don't know of anyone who will, if they can't find a movie available to rent, run out and buy it, unless they can find it in the bargain bin for not much more than the rental price. If they don't find a title they were looking to rent, most will simply choose another one, or, if they can't find another one they like, they'll either watch something they already own or simply find something else to do.
These executives have spent so much time and money telling us that their shit is gold that they've actually started believing it themselves.
Re: Restricting purchases Amazon, Buy.com, Best Buy, Newegg, Walmart, GoHastings, Fry's, DeepDiscount.com, J&R, and many more that I can't even think of at the moment, not to mention all the local retailers.
Re: Restricting purchases Even better, only purchase whatever numbers Warner Brother's is allowing, and simply don't offer many to your consumers. The Red Box consumer is NOT about to go buy the DVD if they can't rent it. If some resort to piracy, it is not Red Box that is instigating this movement, it is the actions of Warner Bros.
Heck, completely dropping all Warner Bros. titles would most certainly impact Warner Bros. more than it would Red Box. If I were Red Box, I'd simply post anonymous sales of the DVD's they did purchase from other media content holders, and show Warner Bros. exactly what they were missing. Let Warner Bros. see for themselves that this strategy is foolish, and that it will not bring them any more money.
This decision brings about a tiny increase in DVD sales, if any at all, a greater demand for pirated content, further strengthening this illegitimate form of trade, with zero money being made from sales to Red Box.
It is clear, to me, that this is not strictly about today's profits, but about tomorrow's control.
Re: Restricting purchases You may not get all that you'd like to have, but you can still get some. Thing is, where else is the customer going to go? I don't know if this is true everywhere, but I live in a metro area of something like 120,000 people, and I don't know of anywhere else to rent but RedBox. We used to have quite a few Movie Gallery locations, but they're all gone, and even Blockbuster closed. There is one place, but I've heard that it's primarily adult movies, so they may or may not have anything. You either go to RedBox or sub to Netflix if you want to rent. I don't know how many RedBox kiosks we have here, but they have to be stocked by someone in the area, and we have two Wal-Marts, Target, Best Buy, two K-marts, Barnes & Noble, Books-a-Million, and MovieStop, so there's plenty of places to get movies. The number of places may be more limited in areas with more kiosks to stock, but someone wanting to stock the ones here shouldn't have any problems. And I've never seen a sign in any of these places saying how many copies of a disc you can buy.
In fact, I read somewhere a while back that that's exactly how RedBox gets many of their movies--buying off the retail market.