said by 88615298:HBO is making the same mistake with HBOGo and ESPN is messing up with WatchESPN.
HBO didn't want to do it the way they are now. Originally HBOGO was "supposed" to be an independent subscription service, where you could circumvent the cable operators and pay HBO directly for their content.
When the cable companies got wind of this, they told HBO that if you do this, we will drop your channels from our systems. With that threat, HBOGO is now what you see today. You can only get it, IF you already subscribe to HBO through a supported provider.