| Clothing chain pulls product to protest closure of Ont plant LONDON, Ont. - A national casual clothing chain has pulled Caterpillar boots from its London, Ont., stores after the heavy-equipment giant shut down a local locomotive plant.
Mark's Work Wearhouse says it is showing support for hundreds of workers who lost their jobs at the Electro-Motive.
»ca.news.yahoo.com/clothing-chain···288.html |
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| a company makes this type of profit and then wants to put the screws to its employees some more asking for 50% pay cut? |
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| reply to jaberi
Mark's Work Wearhouse says it is showing support for hundreds of workers who lost their jobs at the Electro-Motive.
Well let's look at this logically. If a big company just pooped all over your town would you go out and buy their branded boots?
No.
It's a dead-end product anyhow and it makes good hype to pull it off the shelves.
All marketing.
*If* Mark's Work Wearhouse were serious about "showing support", as they call it, they would pull it nationally instead of some little town.
This is nothing but a marketing gimmick. Nothing more and nothing less. |
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| Of course they should do it nationally. Mind you, Caterpillar wouldn't feel the pinch (branded boots can't possibly be that much of a money-maker for a heavy equipment manufacturer).
Want to hurt them? Companies bidding on public contract cannot use Caterpillar equipment. Now THAT would hurt. Of course completely unrealistic, but it feels good just imagining it.  |
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| said by MichelR:Want to hurt them? Companies bidding on public contract cannot use Caterpillar equipment. Now THAT would hurt. Of course completely unrealistic, but it feels good just imagining it.
In a country either ruled by the moderate right or the hard right for as long as most of us can remember? Keep imagining 
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—George Bernard Shaw |
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 DKSDamn Kidney StonesPremium,ExMod 2002
join:2001-03-22
Owen Sound, ON
kudos:2
·Bell Sympatico
| reply to MichelR
said by MichelR:Want to hurt them? Companies bidding on public contract cannot use Caterpillar equipment. Now THAT would hurt. Of course completely unrealistic, but it feels good just imagining it.
Over the last decade, some progressive pension plans have expressed concern over the use of CAT equipment in certain areas of the Middle East, to the point of selling their stock. Of course, they were immediately branded as anti-Semitic. Perhaps Canadians can pressure their pension funds and RRSP's not to hold CAT stock.
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Robrr
join:2008-04-19
Mississauga, ON Reviews:
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| reply to All Show
said by All Show :*If* Mark's Work Wearhouse were serious about "showing support", as they call it, they would pull it nationally instead of some little town.
This is nothing but a marketing gimmick. Nothing more and nothing less.
This was a regional decision to pull the product, not a national one to pull it within the region. |
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 AnavSarcastic Llama? Naw, Just AcerbicPremium
join:2001-07-16
Dartmouth, NS
kudos:3 | Well Robrr both are speculation but I tend to agree with you. Kudos to the regional folks if its their initiative to show support - although it would probably need corporate approval. |
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| reply to Robrr
said by Robrr:said by All Show :*If* Mark's Work Wearhouse were serious about "showing support", as they call it, they would pull it nationally instead of some little town.
This is nothing but a marketing gimmick. Nothing more and nothing less.
This was a regional decision to pull the product, not a national one to pull it within the region. Well considering they have it stated on their corporate facebook page, I would say national corporate approved it for that region and it wasn't just some local decision, as seen on that site by the mouth-piece who speaks for them.
Anyhow... Just a marketing ploy. |
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| reply to MichelR
said by MichelR:Want to hurt them? Companies bidding on public contract cannot use Caterpillar equipment. Now THAT would hurt. Of course completely unrealistic, but it feels good just imagining it.
That would only hurt the smaller companies that have Cat equipment already purchased and Cat wouldn't feel a thing since the companies still have to make the payments weather they have the work or not. |
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| reply to jaberi
David Olive in the Star this morning is calling for nationalization of the London operations. That'd be a nice f you to Caterpillar. |
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| reply to All Show
said by All Show :Well let's look at this logically. If a big company just pooped all over your town would you go out and buy their branded boots?
[..]
All marketing.
I agree with one and semi-agree with the other. Your first point is logical and the boots will never sell as no one would be caught dead wearing them in that area.
However, the boots will still sell in other location as there's undoubtedly other regions where the majority of shoppers either don't care or don't know about this lockout.
So, the right course of action and possibly a short of support. We'll never really know how genuine it is. |
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 TLS2000Crazy CanuckPremium
join:2004-02-24
Mississauga, ON | reply to jaberi
I'd like to point out that Marks is owned by Canadian Tire which seems to have a rule that 80% of their products must be made in the third world.
This is all smoke an mirrors to try to capitalize on people's hurt patriotism in that local market.
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Tom |
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 dirtyjefferAnons on ignore.Premium
join:2002-02-21
London, ON | said by TLS2000:I'd like to point out that Marks is owned by Canadian Tire which seems to have a rule that 80% of their products must be made in the third world.
This is all smoke an mirrors to try to capitalize on people's hurt patriotism in that local market.
agreed...but 80%??...likely higher than that.
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 IsItDoneYetIt's ok, I'm NCR
join:2009-07-11
Thunder Bay, ON | 97% and striving for 100%, and the quality of the so called tools gets closer to zero with every passing month!
Fuck Cat and Crappy Tire.
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arisk
join:2001-08-08
London, ON | reply to All Show
said by All Show : they would pull it nationally instead of some little town.
"little town"?? |
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peterboroPremium
join:2006-11-03
Peterborough, ON | reply to jaberi
During the other thread and this one I was thinking all along that Cat is not concerned one bit about it's public image as the majority of their sales go to companies that silently applaud crushing unions.
Win, win for cat. Winning! |
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Robrr
join:2008-04-19
Mississauga, ON Reviews:
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| reply to Anav
Not speculation. Read it on the CBC website this morning
quote:
Graham Morley, the retailer’s district manager in the Greater London Area, told CBC News that many Mark’s Work Wearhouse customers worked at the plant that is now being shut down.
Morley said it was a local decision to drop the Caterpillar products.
»www.cbc.ca/news/business/story/2···ive.html |
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lawrence171Evilly Yours - Evilness
join:2001-12-24
Canada | reply to DKS
said by DKS:Of course, they were immediately branded as anti-Semitic.
How the heck did THAT work? :O
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 IanPremium
join:2002-06-18
ON
·Rogers Hi-Speed
| reply to DKS
said by DKS:Perhaps Canadians can pressure their pension funds and RRSP's not to hold CAT stock.
Excellent idea. Pressure your pension fund to only invest in companies that continue money-losing operations in their global divisions and subsidiaries. Soon such people could feel sublimely at peace that their money is invested in only kind, gentle (money-losing) companies. They will need to live on dog food as their retirement investments dwindle to nothing. But, hey, it's all about the greater good, right?
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