Recently saw an article about it here-»www.geek.com/articles/geek-pick/···2012022/The people that may be behind the product, have little on their website I could find, other than a link to the video you posted-»www.aarmourtherm.net/ "which already researches and produces fire resistant paints, coatings, and wall insulation."Sounds interesting.
reply to Locutus65 I wonder how cost effective would that be.For my insulation needs I ended up going with Roxul, a canadian invention that seems to offer similar fireproof capability--Semper Fi
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