I agree with new marketing and calling; broadband 15/1 and wideband 30/2 etc. and getting rid of "basic" and "turbo". not sure what to call wideband 50/5. tripleband? fatband? superband?
the whole roadrunner mascot nonsense has no relevance on speed anymore as customers are far more knowledgeable, and no longer need any dumb'ing down.