So the company provides the hotspots and all proceeds of the sale of hotspot-time goes to the homeless person. And you people are calling it exploitation?
Would you rather they live the rest of their lives on government-backed shelters? What better way to spark someone's entrepreneurial spirit than to hand them a ready-made product and letting them sell it and keep all the profit even if they had to become walking billboards (which is not even the case here)?
Government welfare slavery (we keep you dependent and you keep us in power) is OK but let a company use homeless people in a way that actually benefits the homeless and all of a sudden it's "demeaning", "shallow", and "exploitation"...