Headline seems a little misleading. Sounds like Wells Fargo is taking responsibility.
And unless Comcast does the right thing and goes forward with a bank that doesn't treat cable customers like lowly homeowners, or just "take responsibility" with a flurry of press releases and say "No harm, no foul.", they're just as responsible.
Different strokes for different folks, but IMHO anybody who just opens their cash-stash or credit card for monthly withdrawal-at-will by either of these scummy companies is just asking for it. Hope they didn't suffer any bounced checks for their trouble.