·Sprint Mobile Br..
The article made a valid point, its not about saving money its about getting what you want how you want it. People don't want to have to go to the store to rent or buy a movie they want it right now on there internet connected devices. I always thought the CUSTOMER as in the person making the purchase, giving you money for a product or service is always right. SO, the industry needs to think about providing there product the way the CONSUMER wants cheap and easy. If your business model does not work then change it, heck I work for Burger King and they are remodeling stores, adding new stuff to the menu and even got us new uniforms, why? Because they had to change or they would be left in the dust!