Another thread that all the "cord cutters" flock to giving the impression that EVERYONE IS DOING IT. Sorry, aint happening. If everyone that subscribes replied to this thread, it would already be 5 miles long with replies.
Umm, I think the number of people cutting the cord was quantified pretty well in the OP. Whether 10 or 100 people post here, the number of cord-cutters is 2.65 million in the last 4 years. Neither staggering nor insignificant.
No, its actually pretty insignificant considering the amount of people that pay for TV.
2.65 million people times, say, $70 for the average monthly cable bill is $185.5 million dollars. That's a little over $2.2 billion in lost revenue per year, and the numbers are cumulative (people who cut the cord this year aren't going to be paying for cable next year, either). Now, Comcast alone had revenues of $55.8 billion in 2011, so $2.2 billion isn't going to bankrupt the industry, but you can bet they'd much rather still have those subscribers. And in 5 years or so we'll probably be adding a few zeroes to those numbers.
The cable industry isn't as naive as they pretend to be in public (and as you apparently are), which is why they've been pushing additional revenue streams to compensate for their losses. Only bad executives ignore a changing landscape.
said by vpoko:The problem with these numbers is that pay TV providers are still seeing net gains. As cowboyro pointed out below, the report says 1 million subscribers "cut" their cord, but pay TV providers still posted a 112k subscriber gain last year.
2.65 million people times, say, $70 for the average monthly cable bill is $185.5 million dollars. That's a little over $2.2 billion in lost revenue per year, and the numbers are cumulative (people who cut the cord this year aren't going to be paying for cable next year, either).
The real problem here is that subscriber churn is being reported as cord cutting. If I cancel my cable subscription to go to DirecTV, I didn't "cut the cord" in the way it is being presented here.
The numbers reported include all "pay TV" sources, including satellite.