said by vpoko:
2.65 million people times, say, $70 for the average monthly cable bill is $185.5 million dollars. That's a little over $2.2 billion in lost revenue per year, and the numbers are cumulative (people who cut the cord this year aren't going to be paying for cable next year, either).
The problem with these numbers is that pay TV providers are still seeing net gains. As cowboyro
pointed out below, the report says 1 million subscribers "cut" their cord, but pay TV providers still posted a 112k subscriber gain last year.
The real problem here is that subscriber churn is being reported as cord cutting. If I cancel my cable subscription to go to DirecTV, I didn't "cut the cord" in the way it is being presented here.