Of course, practically nobody in their right mind will actually pay these prices, which are outrageous. This is TWC's marketing machine driving people into bundles with outrageous a-la-carte pricing for broadband that makes their bundled service promotions look downright cheap in comparison.
"Road Runner" has been dead in WNY for probably close to a year now. It hasn't shown up on their regional promotions/advertising for a very long time and CSRs talk about "broadband," "Internet," or "HSI."
Turbo used to be $10 above standard, 30/5 $20 and 50/5 around $50 more. The light tiers are generally ignored in their marketing and I've never heard a CSR talk about them unless a customer asks.
What this pricing model does is gut the Turbo value proposition, if it prices at a $20 premium over standard. That is going to be a high hurdle for a lot of people, even with the minor speed changes. If they leave it at $9.95-$10 over standard as part of a bundle enhancement, it will sell. TWC's own financial reporting shows consistent interest in turbo adds for new customers, but that won't be that way for long if they double the price for it. I predict marketing promos will continue to slash this price downwards, especially for new customers.
All of this pricing continues the usual cable marketing trick that dumps on standalone broadband customers who are foolish enough to pay the regular price.
Time Warner customers can indefinitely avoid that by bouncing between 6-month Earthlink and 1-year TWC Internet promo pricing, which has been locked at $29.99 for standard service for at least three years in many markets.--
Phillip M. Dampier
Editor, Stop the Cap!