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FFH
Premium
join:2002-03-03
Tavistock NJ
kudos:5
reply to Uncle Paul

Re: I am a betting man

said by Uncle Paul:

It means a greater reliance on product placement IN the tv show with cast almost doing a little mini live read for the product.

If ad skipping becomes more prevalent, you are right, product placement within the show will happen. That also deals with piracy issues. You can't edit out ads when they are integrated to the shows storyline and dialog.