It is a shame they decided to use both forms of measurement.
In the early 90s it seemed everything was advertised in bytes. Then when networking took off they decided to measure in bits. Probably because they didn't want to advertise they ran at 12.5 megabytes's. 100 mbits sounds cooler.. ugh.
Back in the day when 110 and 300 bps modems were the norm they did use "baud" but when 1200 bps modems became the norm manufacturers started using "bps" because they were still technically 300 baud modems but carried 4 bits per baud or something like that. "Baud" referred to the time division thing while bps was/is more accurate when referring to data transfer rate.