|reply to JigglyWiggly |
Re: Just a question
I'm not sure the cable bill fully funds the content providers. It used to when there were just a few broadcast networks. Before the Internet killed print media, recall that there used to be a magazine for every every sport, hobby or special interest. Today there's a video channel for a lot of special interests. Most cannot support themselves purely on advertising because they don't have enough viewers so they get a reach-around from the cable company and advertising dollars to make ends meet.
While this may be a PITA, we should pay the cable company for their network and we should SEPARATELY pay the content providers for their content. If you like sports network, buy all you want. If you like science programs, buy all you want. Love to watch game-show reruns? Buy all you want. Just cannot live without Oprah's network? Buy it.
Of course this will work best when the network folks just accept that the consumer wants them to deliver bits and the content providers get a direct relationship with their consumers.