OTA TV The whole concept of OTA broadcast is under fire and is in the most precipitous position as a business as I can remember in almost 40 years in local television. People hate the idea of being forced to watch a commercial, yet there are ways around that as outlined in other posts. People also paint Broadcasters as the cause of higher cable bills due to retrans fees; that is only a small part of the cable bill. The FCC is now (apparently) the enemy of Broadcasting, preferring the spectrum go to broadband interests.
Simply stated, the commercial is the least offensive method of generating the revenue necessary to keep producing content. Are commercials 100% effective in reaching the audience with it's message? No, and no one in their right mind would believe that anyway. But, someone must believe that commercials are at least somewhat effective since annually in excess of $50 Billion is spent on TV ads. Where would that $50 Billion come from if we just quit doing TV ads? And if the retrans fees stick in your craw, just put up an antenna and watch TV for free (except for having to watch the commercials). Yes I know there are multitudinous issues regarding availability of stations, reception problems, etc. But bottom line, if you live in Grade A coverage and you choose to pay cable or satellite for the same signal you could get for free, then you really have no right to complain about Broadcasting making your cable cost too much.
reply to tvoldtimer
instead of spending 50 billion on ads, and about 100 billion on bribes(*cough* i mean donations *cough*), and a few hundred billion overpaying network execs, CEOs, CFOs, CTO, ect, they could pay them all less, donate less, and take those savings and put them into better content, less commercials, and cheaper television tech. The problem, is that these overpaid CEOs like getting paid that much to do nothing. Seriously, the tv isnt worth the content thats on it now. There is no quality shows, there is no quality content, not anything worth paying for, and I mostly just download ad free versions of what I want to watch.