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reply to axiomatic
Re: Just a question
said by axiomatic:The point isn't necessarily to sway you to buy that item right then and there. It's about awareness. Decades ago I talked to an ad person from the local newspaper, she called it "Top of mind awareness". It didn't matter what the content of the ad was, as long as it caught the readers eye and made them aware of the store in question. And through multiple insertions of the ad, it helped push awareness to the top of the consumers mind when they were in the market for our products and services.
The networks and advertisers have to somehow prove that commercials actually represent the reason someone goes and buys a product advertised on TV.
Does Apple really believe that there's anyone that isn't aware of the iPhone? Nope. But by constantly running "iPhones are cool" ads, it brings the iphone to the top of peoples mind when they decide to get a smart phone.