|reply to 88615298 |
Re: Just a question
OPs premise. The cost of producing television is partially offset by revenue from commercials, and they are a necessary element of the business model.
Given: time given to commercials in the US has doubled since 1960.
Given: time given to commercials in UK (I could use almost any European country as a substitute for this point) is on average 7 minutes per hour (more than double the US average)
Conclusion: It costs more to make programming now than in the past, and it costs more to make programming in America than in Europe.
Corollary: Australia has more commercial time than America per hour, so it costs even more to produce television down under.
Alternate conclusion: the cost of creating programming has remained neutral over time and location, but American companies have used commercials to increase profit margins.
Note: European countries do have government and private channels competing, and the government channels are subsidized, so they dont need as much commercial revenue.
I think, that if there were 7-9 minutes of commercials per hour, the demand for commercial skipping technology would be lower, and Dish would not have invested money in developing the hopper.
I think there are valid reasons to believe either conclusion I presented, and most likely the answer is a mix of them, but maybe it is time for the industry to reduce costs and shrink profit margins instead of fighting technology.
DSLr Mafia Member
time given to commercials in UK (I could use almost any European country as a substitute for this point) is on average 7 minutes per hour (more than double the US average)
I call bullsh!t. In the USA a 60 minute NCIS episode is 42 minutes long. That is 18 minutes of commercials - more than TWICE the European average.
KrKHeavy Artillery For The Little GuyPremium
|reply to Dezbend |
The average US 1 hour TV show is about 1/3rd commercials. It's getting to be around 40 minutes programming and 20 minutes commercials.
"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini