dslreports logo
site
 
    All Forums Hot Topics Gallery
spc

spacer




how-to block ads


Search Topic:
uniqs
9
share rss forum feed


borked
Cheese With That Whine?
Premium
join:2003-08-10
Kalamazoo, MI
reply to gunther_01

Re: Who cares but the Major players $$$

said by gunther_01:

There are "ratings" that they go by. It's more about how many people are watching that channel in a given market at a given time. Not about who is going to buy what, but just the overall number of people watching. It would change the game a little bit though.

The Nielsen Ratings do not factor in any time shifted viewing so this point is meaningless.
--
It is much easier to suggest solutions when you don't know too much about the problem.
Malcolm Forbes (1919-1990)

gunther_01
Premium
join:2004-03-29
Saybrook, IL

What exactly is "time shifted viewing"? People using DVR's? If that's what you mean, then of course it doesn't. There is no way to track that with all of the mediums we have currently. But those "ratings" ARE what advertisers work off of.

That's the whole point.
--
»www.wirelessdatanet.net



aaronwt
Premium
join:2004-11-07
Woodbridge, VA
reply to borked

said by borked:

said by gunther_01:

There are "ratings" that they go by. It's more about how many people are watching that channel in a given market at a given time. Not about who is going to buy what, but just the overall number of people watching. It would change the game a little bit though.

The Nielsen Ratings do not factor in any time shifted viewing so this point is meaningless.

Of course they do. They have ratiings for Live+same day, Live+ 1 day, out to Live + 7 days. They even list how much a ratings boost a show gets from DVR watching during the following week.