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gunther_01
Premium
join:2004-03-29
Saybrook, IL
reply to borked

Re: Who cares but the Major players $$$

What exactly is "time shifted viewing"? People using DVR's? If that's what you mean, then of course it doesn't. There is no way to track that with all of the mediums we have currently. But those "ratings" ARE what advertisers work off of.

That's the whole point.
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