My question what I saw that was, "Who can afford to buy them?" It would have to be another investment group as Blizzard is probably top dog in the PC gaming, if not all of gaming.
I have one word for you, and it will send shivers up your spine...
They're probably one of the few game industry companies that have the capital needed to pull off a deal like this. They have plenty of cash, and they have the game division to roll this in to. Microsoft has a market cap of $245billion, revenue in the last fiscal year was $73 billion, and they have $58 billion in cash holdings. The $13 billion of Activision Blizzard holdings would not be painful to acquire.
The COD franchise is worth huge bucks alone. Given the competition with consoles, can you imagine the coup if they could make COD an Xbox exclusive title?
Microsoft could make a LOT of hay with this. I expect that they are seriously watching this.
Who would NOT be able to pull it off? Not EA, they don't have the resources. Neither Ubisoft, Valve, Take Two or Zenimax (they own Bethesda & id software). The only other possible game-related suitors would be Sony and Nintendo, but it would literally drain them dry to pull it off, so that's doubtful. Warner Brothers (publishers of LOTRO, the F.E.A.R. series and the Batman Arkham series) might also be interested, but they have a crap load of debt ~$20 billion) so I don't think they can risk taking on more.
After this it falls to non-game related firms, so you never know.
I'd think there was a large loss of revenue due to the Diablo III give away for the yearly subscibers, then again it may have actually gained revenue.
The arm of Activision Blizzard isn't losing money. Heck, they are raking in money hand over fist. From the article...
quote:Activision, based in Santa Monica, California, is Vivendis fourth-biggest business, with sales of $4.76 billion last year. Shares of the worlds largest video-game publisher have gained 4.5 percent in the past year before today, outperforming Electronic Arts Inc. (EA) and Take-Two Interactive Software Inc. (TTWO), helped by demand for the Call of Duty shooter franchise.
Activision was Vivendis second-fastest growing unit last year, after Brazilian phone operator GVT. The video-game publisher reported 2011 earnings, excluding taxes, of $1.33 billion, or 28 percent of sales.
Yeah, I don't think revenue is a problem when you consider they are kicking EA's ass, and EA is probably their biggest direct competition. --
Precisely. Microsoft has been trying for the better part of the last decade to break back in to the PC game market, after they foolishly became too focused on the Xbox market and let the PC games market slip away from them.
They keep trying to reinvent 'Games for Windows' as a marketplace, but they have 'launched' it 3 times, and every time the public has given it a big 'meh'. Tapping in to the Activision/Blizzard customer base would allow them to rebrand 'Read ID' into 'Microsoft Real ID', which they could roll in the xbox live accounts into.
The only question mark would be if this would be considered 'anti-competitive', but even that would be hard to suggest given how many big players there are out there.
It's certainly something to watch, and it will still depend on whether Vivendi wants to sell. --
The public would give more of a crap if they didn't yank Halo off PC. When the company that owns Windows can't even develop a game of theirs for Windows, the consumers already received and understood the only message that mattered. -- If we lose this freedom of ours, history will record with the greatest astonishment, those who had the most to lose, did the least to prevent its happening.
The public would give more of a crap if they didn't yank Halo off PC. When the company that owns Windows can't even develop a game of theirs for Windows, the consumers already received and understood the only message that mattered.
I fully agree.
I was beta testing for Microsoft back when PC Games were still the focus for them, and I remember the original Halo beta. Back then they released Halo on Xbox, and then took two full years before they released it on PC & Mac. With Halo 2 it was again released on Xbox first, and then on the PC 2½ years later. After that they gave up on 'porting' Halo to the PC at all.
Yet while they refuse to release Halo on the PC anymore, they keep saying that they want to win PC gamers back. EA says the same thing, and they too have had 'console exclusive' releases as well.
Seeing as how Microsoft doesn't have the PC games base anymore, it only makes sense that they would be very interested in 'buying' it. If they could purchase Activision/Blizzard it would give them a huge presence in the PC games market again, and they could easily build on that.
Given the profitability of Activision/Blizzard, the risk would be low. If Activision/Blizzard goes on the market, I would be very surprised if Microsoft didn't make a play for it. (assuming that it isn't horridly overpriced.) --
Microsoft had a game division a few years ago, didn't they? They released games like Crimson Skies and Starlancer? It's been a long time since I purchased a game for the PC, I dunno if Microsoft is still in the PC game business or not.
Hmmm.. Which reminds me.
So you think EA lacks the juice, but think that Microsoft has the juice. What about Apple? They have the juice, and I don't think they have a "pure" game developing company. With the high sales of idevices, imagine porting games like wow to a Ipad. Granted you'd need to use a blue tooth controller, but still WOW on the Ipad. -- Is a person a failure for doing nothing? Or is he a failure for trying, and not succeeding at what he is attempting to do? What did you fail at today?.
I have one word for you, and it will send shivers up your spine...
I'd be fine with Microsoft. A sale to Microsoft would likely mean eventual console support for WoW and Diablo. Microsoft has a history of PC and video game development and support. They would be one of the few companies that could reasonably integrate with Blizzard imo.
The other folks walking around with cash are Apple and Google. I don't see Blizzard as a very good fit with either ... unless Google wants to get a large toe into the online video game market.
I'm a bit surprised that Blizzard would be up for sale as it seems to be a cash cow ... is WoW losing more subscriptions than Blizzard admits? Is the cost of support high relative to the monthly subscription?
Google wants most software to be open source and free or low cost. If Google owned Blizzard the monthly subscription could go, along with support, and staff to investigate online issues. The support needed by users of current Blizzard products is probably greater than all customer support google provides no for everything they offer.
Apple probably has the cash, but wouldn't be a good fit with Blizzard. Their hardware is weak, their experience with games is a bit limited. A weak hardware platform and small expertise with online games and support, plus cautious management probably mitigate against Apple being a buyer.
I don't think Nintendo or Sony can afford Blizzard at this time. Disney is trying to recover, I don't think it has excess capital, but in the past it has done massive leveraged deals that were unexpected.
IMO the worst buyer of Blizzard would be Disney for us as consumers. The best would be Microsoft. So shivers ... only if Disney or Google are the buyer. -- "People demand freedom of speech as a compensation for the freedom of thought which they seldom use."
A sale to Microsoft would likely mean eventual console support for WoW and Diablo.
Diablo *might* work. WoW would not. Unless you're willing to beta test raid-healing a 25-man raid using an X-Box controller. I'd love to see that. -- When the ship lifts, all bills are paid. No regrets.
I know a guy that's got a ps controller that he uses to play his enhance shaman. I think he has the R1, R2, L1, and L2 as modifier keys along with R1 & R2 , L1 & L2, L1 & R1, L2 & R2.... blah blah blah.. He's got pretty much 44 ish different keys assigned to the triangle, circle, square and X keys alone with modifiers... that's pretty much a whole keyboard.
While neat, the person in the video doesn't change targets, and is just pewpewing a target dummy. Show me them healing 25-man Madness, and I'll be impressed.
Also, while you can plug a keyboard into a 360, it can only be used for chat - you can't control a game with them without an extra adapter. A mouse doesn't work at all (to my knowledge). -- When the ship lifts, all bills are paid. No regrets.
I totally agree, that this would not be acceptable for any other roll but dps. I'm pretty sure for target aquisition he has some stuff set up like like tab target and assist for most of his stuff. It was the hardest part for me to understand how it would work out.. but hey he's in the top guild on our server and his dps speaks for itself.. i guess if you look up playing wow with a controller it's not that uncommon. He does not pvp.