Makes no sense....
Where to start? Can it possibly be true that the least watched cable channels net 75% of advertising revenue? Are a million people engaged in some manner producing content that nobody wants to watch? Will the cable industry collapse if the endless parade of shopping channels can no longer sell gold chains and kitchen gadgets to lonely widows? Would it really be so bad if the half dozen or more phony religious channels would only reach people who actually opted in to receive them?
Conversely, would Amazon remain profitable if they required customers buying the Kindle edition of a best-seller to also buy the 2004 Yellow Pages for Spokaine or a Sanscrit translation of Winnie-the-Pooh?
I think The Kinting Channel or the School Lunch Menu and the like would be better served with a web presence and those channels that cannot survive on their own should perish or at least be supported by those that watch them, not me.