Oh, did you read that Microsoft will be subsidizing next-generation of Xbox (720) as a STB. Who will be the sub, but the cable companies!
Netflix, along with YouTube and other content providers NOT under ownership/partnership/deals with telco/cable companies actually face a threat of anti-competition and even collusion.
BTW, Motorola has to be sweating it, I mean, all those STB/DVRs eventually going away...