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Name Game
Premium
join:2002-07-07
Grand Rapids, MI
kudos:7

1 recommendation

86% top websites expose visitors to 3rd-party track cookies

Study: 86% of top websites expose visitors to third-party tracking cookies
News and media websites expose visitors to an average 14 third-party tracking companies
How prevalent is the use of tracking cookies that get planted on your computer after browsing a website so it can keep track of what you're doing? Turns out that not only do the major websites like to plant their own tracking cookies on you, they're also happy to stick a lot of third-party cookies on you, too.

Does two-factor authentication need to be fixed?

According to Keynote Systems, an analysis it did of online behavioral tracking on 269 top websites across four industries — "news & media," "financial services," "travel & hospitality," and "retail," -- showed that 86% of the sites place one or more third-party tracking cookies on their visitors.

Keynote Systems, whose long-time services include performance-monitoring of websites, also says its study shows that 60% of these third-parties had at least one tracker that didn't promise to comply with at least one common tracking standard. Keynote says that of the 211 third-party trackers it identified, "only one committed to honor a visitor's request not to be tracked via the new 'Do Not Track' feature." This gives consumers a way to opt out if being tracked. Keynote says it also checked to figure out if there was a "promise to anonymize data."

Keynote found that nearly all the websites in the "travel & hospitality" and "news & media" categories have third-party tracking. The "news & media" sites are said to "expose site visitors to an average 14 unique third-party tracking companies during the course of a typical visit." Keynote also adds that it was also "surprising" that three out of four websites in the "financial services" category also "expose visitors to third-party tracking."

Keynote Systems says the tracking phenomenon is all about advertising and revenues that websites can pull in.

"Behavioral advertising, a common use of third-party tracking data, is an increasingly common practice on the Web and one of the primary ways websites fund their operations. Third-party trackers place cookies on the browsers of site's visitors to track a user's clicks and path through the Web. They can also make note of things like what the visitor buys and where the visitor goes once they leave."

»www.networkworld.com/news/2012/0···544.html
--
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»www.gladiator-antivirus.com/


StuartMW
Who Is John Galt?
Premium
join:2000-08-06
Galt's Gulch
kudos:3

1 recommendation

Doesn't almost every browser allow to block 3rd-party cookies?

(Personally I prefer cupcakes )
--
Don't feed trolls--it only makes them grow!


Dude111
An Awesome Dude
Premium
join:2003-08-04
USA
kudos:13

1 recommendation

reply to Name Game

 

Yes i think it does! (I have had 3rd party spy cookies blocked for along time!)


Snowy
Premium
join:2003-04-05
Kailua, HI
kudos:6
Reviews:
·Time Warner Cable
·Clearwire Wireless

2 recommendations

reply to StuartMW

Re: 86% top websites expose visitors to 3rd-party track cookies

said by StuartMW:

Doesn't almost every browser allow to block 3rd-party cookies?

Yes, you'd think that the article would mention that but then again, it might detract from the cutting edge writing. LOL
Another thing conveniently omitted was that the link itself sets about a dozen 3rd party cookies
»www.networkworld.com/news/2012/0···544.html


jabarnut
Light Years Away
Premium,MVM
join:2005-01-22
Galaxy M31
kudos:2

2 recommendations

reply to Name Game
said by StuartMW:

Doesn't almost every browser allow to block 3rd-party cookies?

(Personally I prefer cupcakes )

Yep, they do...and me too. (The cupcakes, that is). Cookies only get baked and stay in my kitchen for any amount of time when I explicitly allow them. (Well, ok, it's really my wife's kitchen, but you guys know what I mean).
said by Snowy:

Another thing conveniently omitted was that the link itself sets about a dozen 3rd party cookies
»www.networkworld.com/news/2012/0···544.html

Lol!
--
I had a life once.....now I have a Computer and a Modem.


Name Game
Premium
join:2002-07-07
Grand Rapids, MI
kudos:7

1 edit

1 recommendation

reply to Snowy
said by Snowy:

said by StuartMW:

Doesn't almost every browser allow to block 3rd-party cookies?

Yes, you'd think that the article would mention that but then again, it might detract from the cutting edge writing. LOL
Another thing conveniently omitted was that the link itself sets about a dozen 3rd party cookies
»www.networkworld.com/news/2012/0···544.html

So true We even have referrers by guess who ?

Requested: api.demandbase.com/api/v2/ip.json
By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

Requested: jlinks.industrybrains.com/jsct
By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

Requested: content.dl-rms.com/rms/mother/575/nodetag.js
By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

Requested: a.collective-media.net/adj/idge.nww.security/security;pos=dogear;sz=1x1;cmn=idge;dcopt=ist;author=ellen_messmer;cid=260544;kw=;tile=1;referrer=dslreports;contenttype=article;insiderauth=no;ord=1602363972924649.8
By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

Requested: www.google-analytics.com/ga.js
By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

Requested: a.collective-media.net/adj/idge.nww.security/security;pos=sidecar;cmn=idge;sz=60x55;author=ellen_messmer;cid=260544;kw=;tile=2;referrer=dslreports;contenttype=article;insiderauth=no;ord=1602363972924649.8
By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

Requested: a.collective-media.net/adj/idge.nww.security/security;pos=sidekick;sz=60x968;cmn=idge;author=ellen_messmer;cid=260544;kw=;tile=3;referrer=dslreports;contenttype=article;insiderauth=no;ord=1602363972924649.8
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By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

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By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

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Requested: a.collective-media.net/adj/idge.nww.security/security;pos=hoverad;sz=336x90;cmn=idge;author=ellen_messmer;cid=260544;kw=;tile=9;referrer=dslreports;contenttype=article;insiderauth=no;ord=1602363972924649.8
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By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

Requested: a.collective-media.net/adi/idge.nww.security/security;pos=bottomleaderboard;sz=728x90;cmn=idge;author=ellen_messmer;cid=260544;kw=;tile=11;referrer=dslreports;contenttype=article; insiderauth=no;ord=1602363972924649.8
By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

Requested: secure-us.imrworldwide.com/cgi-bin/m
By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

Requested: now.eloqua.com/visitor/v200/svrGP.aspx
By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

Requested: l.sharethis.com/pview
By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

Requested: a.collective-media.net/datapair
By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

Requested: seg.sharethis.com/getSegment.php
By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

Requested: now.eloqua.com/visitor/v200/svrGP.aspx
By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html

Requested: edge.quantserve.com/quant.js
By: ht tp://mediacdn.disqus.com/1340915586/build/system/def.html

Requested: www.google-analytics.com/ga.js
By: ht tp://mediacdn.disqus.com/1340915586/build/system/def.html

Requested: static.chartbeat.com/js/chartbeat.js
By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html
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Juggernaut
Irreverent or irrelevant?
Premium
join:2006-09-05
Kelowna, BC
kudos:2

1 recommendation

reply to Name Game
NoScript is a beautiful thing...


jaykaykay
4 Ever Young
Premium,MVM
join:2000-04-13
USA
kudos:24

1 recommendation

reply to Name Game
What can be said aside from OMG.


StuartMW
Who Is John Galt?
Premium
join:2000-08-06
Galt's Gulch
kudos:3

1 recommendation

said by jaykaykay:

What can be said aside from OMG.

OMG we're all gonna DIE!

Oh wait, what's this button do?
(The one to disable 3rd-party cookies)
--
Don't feed trolls--it only makes them grow!


jabarnut
Light Years Away
Premium,MVM
join:2005-01-22
Galaxy M31
kudos:2
said by StuartMW:

OMG we're all gonna DIE!

Don't worry, my friend...just stick with the cupcakes and you'll be fine.
--
I had a life once.....now I have a Computer and a Modem.


Name Game
Premium
join:2002-07-07
Grand Rapids, MI
kudos:7
reply to StuartMW
Party pooper..just for that you can't be part of the collective anymore.


StuartMW
Who Is John Galt?
Premium
join:2000-08-06
Galt's Gulch
kudos:3

1 edit

1 recommendation

Awww

I've been Blackballed!




jaykaykay
4 Ever Young
Premium,MVM
join:2000-04-13
USA
kudos:24
Reviews:
·Cox HSI
·Speakeasy

1 recommendation

Aw, sure you are. Just click on the "No 3rd party cookie" button and just enjoy all the black cupcakes you care to.




Dude111
An Awesome Dude
Premium
join:2003-08-04
USA
kudos:13
reply to Snowy

 

Im glad i have 3rd party cookies BLOCKED and scripts DISABLED!

I only got 1 (from the site itself)


StuartMW
Who Is John Galt?
Premium
join:2000-08-06
Galt's Gulch
kudos:3
said by Dude111:

I only got 1...

I can never stop at just one cookie
--
Don't feed trolls--it only makes them grow!


Juggernaut
Irreverent or irrelevant?
Premium
join:2006-09-05
Kelowna, BC
kudos:2
The very same reason I don't buy them.

Frodo

join:2006-05-05
kudos:1

1 recommendation

reply to Dude111
said by Dude111:

Im glad i have 3rd party cookies BLOCKED and scripts DISABLED!

I don't think that blocking 3rd party cookies and blocking scripts is good enough.

There the Etag fiasco, where files cached in a browser's cache are used as a cookie. The IP address can be recorded, along with the browser's fingerprints.

The best way to not be tracked by 3rd parties is to restrict cross domain requests so that I don't connect to the 3rd parties servers in the first place. I use Request Policy for that purpose.

When I viewed the article, Request Policy showed the following blocked cross domain requests.



jram

join:2003-08-06
Albany, NY
reply to Name Game

Re: 86% top websites expose visitors to 3rd-party track cookies

This site included.


reply to Name Game
This site does.



Name Game
Premium
join:2002-07-07
Grand Rapids, MI
kudos:7
DSLR does these

Requested: pagead2.googlesyndication.com/pagead/show_ads.js
By: ht tp://www.dslreports.com/forum/security

Requested: www.google-analytics.com/ga.js
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Requested: www.google-analytics.com/ga.js
By: ht tp://www.dslreports.com/forum/security

Requested: www.google-analytics.com/ga.js
By: ht tp://www.dslreports.com/forum/r27288897-86-top-websites-expose-visitors-to-3rd-party-track-cookies
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Name Game
Premium
join:2002-07-07
Grand Rapids, MI
kudos:7
reply to Frodo

Re:  

Here is the double click at that site

»www.networkworld.com/includes/r0···.js?2532

Mele20
Premium
join:2001-06-05
Hilo, HI
kudos:5
Click for full size
I get this if I click on your link.


--
When governments fear people, there is liberty. When the people fear the government, there is tyranny. Thomas Jefferson


Name Game
Premium
join:2002-07-07
Grand Rapids, MI
kudos:7


ashrc4
Premium
join:2009-02-06
australia
reply to StuartMW

Re: 86% top websites expose visitors to 3rd-party track cookies

said by StuartMW:

Doesn't almost every browser allow to block 3rd-party cookies?

Smart phones like most droids don't allow for third party blocking on the default browser. Just to block "all cookies" option which is going to stop a lot of pages from working, so not really an option.
If the percentage of people don't know/care to block them stays high this will keep manifesting (tablets/phones) leaving only the pc market who know and care, actively blocking them.
--
Paradigm Shift beta test pilot. "Now is the not right time to stop folding."


norwegian
Premium
join:2005-02-15
Outback
reply to Name Game
quote:
Ray Everett, Keynote's director of privacy services, says it all reflects a "'wild West' mentality" and that "aggressive tracking companies" could be placing website publishers in a difficult position and even exposing them to legal risk. But he points out the "burden of policing third-party trackers falls squarely on the shoulders of website publishers" because they are clearly responsible for their content and brand reputation.
This bit worries me, while I understand if I owned "your website" and had ads/banners etc as a sideline to help fund the site's upkeep, then wouldn't it still lie with the people who were rotating ads and what they directed at the hired space?

That's just like me flattening a house I rented, it falls on me, whether it be by insurances, court or whatever means at the owner's disposal. Not once is it the house owner's fault, he just has the inconvenience of the paperwork and cleanup, and a hope it all pays off so they can move on. So why is a web site to be taken over the infected ads.....as long as they responded to notification, what more can be done?
--
The only thing necessary for the triumph of evil is for good men to do nothing - Edmund Burke



StuartMW
Who Is John Galt?
Premium
join:2000-08-06
Galt's Gulch
kudos:3
reply to ashrc4
said by ashrc4:

Smart phones like most droids don't allow for third party blocking on the default browser.

Well using a smartphone/tablet allows you to be tracked not only virtually (via cookies) but physically (GPS and/or tower pinging) as well. In short they know what websites you've been to as well as where you go IRL.
--
Don't feed trolls--it only makes them grow!


angussf
Premium
join:2002-01-11
Tucson, AZ
kudos:4

1 recommendation

reply to Name Game
If you're using Firefox (except Android) you can make third-party cookies session cookies only. Type "about:config" in the URL bar, then type "third" in the "Search" box. Toggle "network.cookie.thirdparty.sessionOnly" from the default value and close the "about:config" tab.

Also, you can block many advercookies using Spyware Blaster and Spyblock Search and Destroy. In SS&D when you "immunize" your system it enable settings which block access to adversites.

Also, the TACO add-on for Firefox sets many per-site cookies for known advertisers to "opt out".
--
Angus S-F
GeoApps, Tucson, Arizona, USA
»geoapps.com/
»www.linkedin.com/in/angussf
»geoapps.blogspot.com/


Dude111
An Awesome Dude
Premium
join:2003-08-04
USA
kudos:13
reply to Mele20

 

quote:
I get this if I click on your link.
Hmmmmm i dont get anything Mele,it tries to DL (doubleclick_ads.js) to which i just click Cancel

said by angussf :
If you're using Firefox (except Android) you can make third-party cookies session cookies only.
I can do that too.. That will block all FIRST PARTY COOKIES ALSO right? (Unless logged in somewhere)

OZO
Premium
join:2003-01-17
kudos:2
reply to angussf

Re: 86% top websites expose visitors to 3rd-party track cookies

said by angussf:

If you're using Firefox (except Android) you can make third-party cookies session cookies only. Type "about:config" in the URL bar, then type "third" in the "Search" box. Toggle "network.cookie.thirdparty.sessionOnly" from the default value and close the "about:config" tab.

And why do you need session cookies for the third parties?

There is absolutely no any need for third party cookies. They were designed with a sole purpose of tracking users, moving around the Internet. It's a pure spy mechanism, offering no any good for end users whatsoever. Always block them all absolutely and unconditionally.
--
Keep it simple, it'll become complex by itself...


angussf
Premium
join:2002-01-11
Tucson, AZ
kudos:4

1 recommendation

said by OZO:

And why do you need session cookies for the third parties?

There is absolutely no any need for third party cookies. They were designed with a sole purpose of tracking users, moving around the Internet. It's a pure spy mechanism, offering no any good for end users whatsoever. Always block them all absolutely and unconditionally.

Unfortunately there are some sites, mlb.com among them, which route you through doubleclick. Yes, I know, I could give it up because of this, but baseball is one of my fun things to watch and do. mlb.com doesn't work without whitelisting doubleclick.

I just have FF nuke any third-party cookies when I leave. Works for me.
--
Angus S-F
GeoApps, Tucson, Arizona, USA
»geoapps.com/
»www.linkedin.com/in/angussf
»geoapps.blogspot.com/