race to skynet
Every vendor is out there racing to control everything plugged into your house. This is the network guys, the wireless guys, the cable companies, etc. They need to find revenue in no growth markets.
The wireless guys need to kill you on data, and smartphones.
The wireline guys want your home automation, your refrig, and anything else that can connect.
Cable guys are Mad Men, still in the 50-60's but they are emerging slowly.
Cisco wants to own the same and when they say free, they mean free until you are dependent upon it, and then they charge you dearly.
I work in IT, I see people fall into this trap daily and it's no different than a guy buying a $3m box or a $100 gateway.
It seems that there NEEDs to be some legislation to protect consumers because I'm sorry nobody can read the 40 pages TOS for every single item and make a decision. Even if Cisco doesn't farms and resell your data doesn't mean that the guy after Chambers won't. They will. Big Data is big $$$.