"Price fixing is an agreement between participants on the same side in a market to buy or sell a product, service, or commodity only at a fixed price, or maintain the market conditions such that the price is maintained at a given level by controlling supply and demand.
The intent of price fixing may be to push the price of a product as high as possible, leading to profits for all sellers but may also have the goal to fix, peg, discount, or stabilize prices. The defining characteristic of price fixing is any agreement regarding price, whether expressed or implied."
They are NOT on the same side in a market!. NOTICE also, that Profits of the SELLERS are the case in point!. in any case, the intent of the law is to lower prices in favor of consumers, NOT to increase prices in favor of sellers!. this is what FAIR competition is about!. no one can be forced by law to pay for anything they feel is too costly.(taxes are an exception).