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|reply to rebus9 |
Re: [TV] A different NBC affiliate
As others have noted. this "poker game" between BHN and Hearst will not help WESH. If they do not return to BHN they will have less viewers. Less viewers = less ad revenue.
So I agree that they will cave in and return or they will be struggling for money. Advertisers don't like to lose ~50% of their audience without requiring a commensurate drop in the rates