»stopthecap.com/2012/07/17/verizo ··· profits/
Verizon CEO Ponders Killing Off Rural Phone/Broadband Service & Rake In Wireless Profits
McAdam added he does not want customers sitting in their homes watching video over his LTE 4G network. He also wants that traffic shifted to Wi-Fi.
One preview of that thinking at work can be found on Verizon Wireless hottest new device the Samsung Galaxy S3. Verizons version of the phone browbeats customers with prominent menus that encourage Wi-Fi use wherever possible. The phones persistent reminder has become a pest according to many of the phones owners, who consider both the message and the difficulty keeping Wi-Fi shut off obtrusive.
Verizon CEO Lowell McAdam wants you to spend more with the phone company, and if his vision of Verizons future comes true, you will.
Share Everything Lays the Foundation to Monetize Your Data Usage
McAdam is a big supporter of the companys new Share Everything wireless plan, which charges smartphone owners $90 a month for unlimited voice calling, texting, and a small 1GB bucket of data that he is convinced customers will be prepared to spend more to enlarge.
If I know that I have an intelligent home that I can get to any number of ways. If I know that I can do everything I want in my car that I can do in front of my TV set or my PC or on my tablet, I think it just takes away a lot of the restraints, McAdam said. Is it going to cost them more money? Yes, but it will probably shift their wallet spend from other things that they do individually into this sort of a bucket of gigabytes. And so I think it will be a significant [revenue] stream for us.
that was just a snippet. the whole article made me sick.