Did you try calibration? Methinks that should fix color issues, unless the panel is really crappy. Not sure about TVs, but LCD monitors in general come with brightness cranked up way too much.
BTW, I did some search, and there are some full array LCD LED TVs currently for sale -- they are not cheap, though the Sony is priced dirt cheap at some places. (scam?) »
reviews.cnet.com/2795-64 ··· 399.htmlFor the OP, That article also explains the various types of "LED TVs"
Edit: Here's another, somewhat older CNET article on full backlit LED backlit LCDs: »
news.cnet.com/8301-17938 ··· tentMain