Santa Monica, CA
said by buddahbless:Fickle, cautious, frugal, conservative - you can call it what you like, the fact is simple, rural customers are less willing to part with their hard-earned dollars for broadband, at any speed.
Rural customers are not more fickle just more cautious on how they spend there cash.. If you gave rural customers the option of comcast at $40 per month for 3-6 mbps HSI @ or ATT DSL 1.5-3.0 mbps for $15 they would chose the ATT DSL and be happy with it, with not even a care in the world that there are pricier options for 20-100 mbps. A lot of people seem to forget there only option in rural areas is dial up for $9.95 + per month. Why would anyone pay $10 for 56k dial up if for just a few bucks more they could get at least DSL speeds.
Really what would you chose if you at least had the option but were on a budget.
Urban DSL isn't $15. You have to buy dialtone, which takes even a $15 teaser rate to about $40, typically $50-60. Basic DSL rates run $25-40 before fees.