I think that trying to get the look and feel to take place at dusk succeeded well. A hard thing to do in daylight. I find that the film is a fairly good PSA on the whole, but I also find that PSA'a, for the most part, don't work.
I'm not impressed. Nick Park would work all week for 5 seconds of footage. To find out who NIck Park is just Google "Wallace and Gromit". Quick fact: "On average, a single animator usually completes about 5 seconds of film per week."
All I have to say is "WOW"... I watched the behind-the-scenes and it all didn't hit me until the sweeping pull back to show the vehicle into the tree. Reminds me of when a young couple decided that having intercourse (facing eachother) while driving would be a good idea... Not. They were beyond drunk. Sad really but I think this PSA should be aired in Canada. Maybe it would change some peoples point of view on the topic. No? -- "Lord giveth but he also taketh away" [URL=http://www.speedtest.net][IMG]»www.speedtest.net/result/2102768 ··· G][/URL]