said by FFH5:The online access is available to dozens of pay TV cable/telco/sat companies.
But this just begs the question, why should NBC care if people have a pay TV subscription or not in order to watch live events that would be rebroadcast later OTA at zero cost to the viewer?
I understand that from a business perspective NBC can sell access to Games coverage any way it sees fit, but from a practical perspective, my cynical side sees it as a way to give people an "incentive" to sign up for such a service. Comcast just happens to be one beneficiary of that.
I liked a previous poster's suggestion to pay for VPN access to a box in the UK and then stream the BBC's coverage. If I was more interested in the games, that would definitely be an option I would consider. I'm not signing back up for Cable TV just to watch the Games live.