said by jvanbrecht:
That is incorrect..
Hop 7 of a trace to google.com
7 google-gw.customer.alter.net (184.108.40.206) 54.481 ms 49.640 ms 50.306 ms
UUNET (now Verizon) does not use $-gw.customer on peering routers, only customer routers, therefore google is paying as a customer, not a peer.
they dont have peering agreements with every isp thats true but with a large amount they do on a net basis google pays nothing
6 percent of internet traffic in 2010 probably close to same amount with such a large portion of internet traffic any isp who can get free transit from google can cut there costs for providing internet by 6 percent instantly so isps will fight to some degree to provide google with the cheapest most attractive option for internet
once you get big enough isps will fight to have you go over there network because if you dont go over there network they have to pay others to get access to your site
heres a question for you if your isps blocked google.com youtube.com etc and lowered your bill 6 percent would you take the lower bill or switch isps id switch instantly losing google.com and its search engine would not be worth it to me or to a lot of people google and major isps know this