|reply to PeteC2 |
Re: Nothing new here...everything changes/morphs
said by PeteC2:well put
In the entertainment/information sector, technology constanrtly shifts the paradigm on how folks get their media content.
Newspapers had their day...now struggle to retain a niche market
"National" broadcast networks found their once virtual monopoly shattered by cable...satellite...now internet...
Cable TV as well as satellite now find they are less relevant than before.
I think that it is safe to assume that content providers will remain a much more varied bunch of sources and perhaps even continue to spread out. Future content providers will need to be probably a lot "smaller" and faster to adapt to technological changes.
Yes...it is the price...but really, it is much more than just that, it is also the delivery system itself.
A quote I remember well from a media studies course i took in high school
The medium is the message
From Wikipedia, the free encyclopedia
"The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
The phrase was introduced in his most widely known book, Understanding Media: The Extensions of Man, published in 1964. McLuhan proposes that a medium itself, not the content it carries, should be the focus of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.
McLuhan frequently punned on the word "message" changing it to "mass age", "mess age", and "massage"; a later book, The Medium is the Massage was originally to be titled The Medium is the Message, but McLuhan preferred the new title which is said to have been a printing error.