said by X3nOn7:
It is not plug and play. You will receive the new receiver and you need to call the CSR to add this new one to the account. So it will be the owner of the account that will need to call them.
That's true for a retail purchase, but rentals (and purchases) made through Bell online or by phone should come already activated to the account and will be plug and play. No calling in to activate required.