Any company can use their "free speech" to lie about their service.
Then our government should have the duty to point out these lies under the Consumer Protection Act.
Just like how herbal remedies have to state that their claims are not supported by the USDA FDA. -- Bellingham Scanner Kicks Ass! »bhamscanner.kicks-ass.org/
Actually in the US intentional lies are not protected by the first amendment in most cases. The exceptions being in political ads, obvious satire and fluffing (ie best pizza in the world). That said intent must often be proven stop lying which is where regulatory agencies come into play or more often than not don't.
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