said by Os:When Comcast puts it right under their speed tiers, as they do in Canada, then you have a point.
But they and every other capping ISP does their best to try and hide it away in the TOS/AUP and doesn't really disclose it.
It's your duty to read the TOS/AUP, like it or not. I do agree that not putting it out in the open is a shitty move, but it's still not an excuse.
(by the way, my ISP, Mediacom, clearly lists bandwidth caps on the order page under each plan - »
mediacomcable.com/site/i ··· net.html - they also list it again in a larger table lower on the page, and include detailed fine print on caps on the bottom of the page)