said by bohratom: said by tnsprin:
Hard to compare to other companies expanded basic.
I think the main point is that in 2007 Verizon Prime was $39.99 and just 4 years later in 2011 it went to $64.99 which was a 62.5% increase. That is pretty outrageous in such a short timespan.
If the initial price was a loss leader, that is not an outrageous price increase.