dslreports logo
site
 
    All Forums Hot Topics Gallery
spc

spacer




how-to block ads


Search Topic:
uniqs
1897
share rss forum feed

AdCon

join:2012-08-21

[ALL] Cox Media Advertising

I'm happy with the technical aspects to my Cox digital tv/internet/phone service. This comment/question is about advertising that is currently running on Cox TV, across a full range of their digital stations (it's advertising created by Cox Media to advertise Cox services, appears to be on a feed by Cox that is run in intervals on all the stations carried by the digital tiers.

I have tried expressing my objection to a particular problem (will express it here to follow) over the phone to various personnel at Cox to no avail: I get questions such as "what form should I use" from a rep. and various nonsensical statements like "well, call NBC or FOX or..."

The PROBLEM IS: a specific ad created by Cox that advertises Cox phone and Cox Business Services has a recently edited (faulty edit) AUDIO TRACK that truncates the final word that the voice-over is stating, that then changes that final word in the voice-over/audio to a pornographic expression.

The AD IS (I will describe the script of the ad here): the one with a group of housewives who meet in one of their homes under pretense of having a card club or something, but who have discovered "Cox services" and have had high-speed business/phone service installed and are now, instead of playing Bridge or whatever, are now working as an investor's club. So it's a "happy, fun" scenario, meant to be cute advertising to attract home-business, etc.

THIS SAME AD runs on all the digital stations via Cox TV that I watch (I can't/don't watch them all, I've seen it, though, on all the stattions I DO watch), so it's clearly a Cox-feed for this ad along with others it runs in the same breaks. But it's this same ad from Cox (not all ads from Cox, just this one) that has a very badly edited audio track.

I can't spell it out here as to what is said or what the edited track "sounds like" but it's clearly an edited (badly edited) AUDIO TRACK TO THIS ONE SPECIFIC AD that is the issue -- and that has somehow been truncated to change the SOUND or pronunciation of the last word of the audio to one that sounds or is (edited to sound like) the pronounciation of a crude word.

The voice over SHOULD SAY (if broadcast in it's integrity), "...so call today and find out why EVERYone's switching to COX!"

The last word there is edited in the audio to be (wrongly) pronounced as a crude word. I have written down the times, channels and dates when this ad with this awful error runs on Cox, and tried communicating this complaint over the phone to no avail because the ad-with-error-audio continues to run and run in primetime AND ON SUNDAYS.

How can Cox ever stop this?! They need to remove this problem from the air and correct it before it continues any longer.


CoxJimR
Premium,VIP
join:2002-01-17
Atlanta, GA
said by AdCon:

The AD IS (I will describe the script of the ad here): the one with a group of housewives who meet in one of their homes under pretense of having a card club or something, but who have discovered "Cox services" and have had high-speed business/phone service installed and are now, instead of playing Bridge or whatever, are now working as an investor's club. So it's a "happy, fun" scenario, meant to be cute advertising to attract home-business, etc.

I can help you with this. I know the ads you are speaking of (Card Game and Investors Club).

said by AdCon:

The last word there is edited in the audio to be (wrongly) pronounced as a crude word. I have written down the times, channels and dates when this ad with this awful error runs on Cox, and tried communicating this complaint over the phone to no avail because the ad-with-error-audio continues to run and run in primetime AND ON SUNDAYS.

Please send me the info you have on air times. I also need the city & state you live in. I'll have someone take a look at it today.

Thanks for escalating this.


digiblur
Premium
join:2002-06-03
Louisiana

1 recommendation

reply to AdCon
It could be worse, you could have a satellite ad saying to "call today...and see why everyone is cutting off their Cox!"

Just the nature of the beast with the company name.
--

SouthWest Louisiana PC Users Group »www.swlapcug.com


CoxJimR
Premium,VIP
join:2002-01-17
Atlanta, GA
If anyone else has seen this, can you please let me know? I have not heard back from the OP, but would like to get it resolved.

Thanks.

Rob_
Premium
join:2008-07-16
Mary Esther, FL
kudos:1
Jim - here the ads are blocking parts of the shows. I can easily tell it's a local ad by a number of factors and that's sad.

The ad will start 15 - 20 seconds of the network add then will not come back for another 15-20 seconds after.

Good example of this is Monday Night Football

-Rob

AdCon

join:2012-08-21
reply to CoxJimR
Thanks for taking this complaint seriously. After my experience with Cox employees over the 'phone, I was prepared to be heckled here (too) for trying to report this offensive issue.

I have recorded the times and channels ONLY in reference to when I was viewing TV (time and channel which I was viewing on which I saw/heard this offensive problem). Meaning, keep in mind that the "times, dates and channels" I will list here are not "all times, dates and channels" on which the ad in question is running/has run, but ONLY the times, dates and channels which I was watching when this ad appeared (because I am sure this ad with it's problematic audio track has run more often than I've seen/heard it -- and from the variety of digital-tier channels on which I've seen/heard it, my impression is that the ad-with-issues is running across most/many more channels on many more dates and at more times, respectively.

It will take me extra time to copy my notes here, so I will post this response now and then work on a second response/post that contains the broadcast information I've just described.

This will be Part One of Two...

AdCon

join:2012-08-21
reply to CoxJimR
This is Part Two of Two (response/reply):

Following are the times/dates/channels on which I saw/heard this offensive audio with a Cox-Phone/Services ad (I may not keep all the following in chronological order, unfortunately, due to the nature of my notes from which I'm going to copy this information).

All times are PST, as broadcast in Orange County, CA:

08/13/12
on BRAVO, Channel 55 - 11:40 AM and 1:38 PM

08/13/12
on FOX News, Channel 46 - 4:39 PM

08/14/12
on FOX News, Channel 46 - 5:50 AM and 12:49 AM

08/19/12
on FOX News, Channel 46 - 4:40 PM and 6:50 PM

08/20/12
on FOX News, Channel 46 - 6:54 PM and 8:46 PM

08/21/12
on FOX News, Channel 46 - 6:54 PM
on Animal Planet, Channel 72 - 4:21 PM

08/22/12
on FOX News, Channel 46 - 4:50 AM and 11:47 PM

08/23/12
on FOX News, Channel 46 - 5:50 PM
on OXYGEN, Channel 362 - 6:18 PM and 10:54 PM

----------------------------------------------

That last entry above ("10:54") occured while I was typing this from my notes.

ALSO, there were many times in this general past few weeks when I heard/saw the ad with it's offensive audio track edit but did not record them, being more than a bit irritated with this ongoing issue, particularly after making three separate complaints over the phone to Cox employees only to see this problem continuing.

I'd like to include here to what extent my time and efforts were not taken seriously (obviously) with my phoned complaints. I eventually lose patience with people who use so much time and effort by customers in customer efforts to resolve problems only to realize the employee is generally disrespectful about the problem AND the customer.

AdCon

join:2012-08-21
reply to CoxJimR
Apologies for my taking two days to respond and provide you with the information you requested in efforts to resolve this problem.

AdCon

join:2012-08-21
reply to digiblur
The problem with THIS PARTICULAR AUDIO with this particular ad (Card Game, females setting up home investor's club instead) is that the word itself, "Cox," has been EDITED IN AUDIO to eliminate the final enunciation of the 'x' -- so what is SAID, by way of creepy audio edit, is another word entirely (which I realize you already understand).

So it's not the word, "Cox" that's the problem, it's whoever has rendered this particular audio edit. If it's some creep who thinks he/she's done something "LOL", it's not at all funny but it does indicate a careful edit of the audio, which suggests intent by whoever did the edit.

Creepy, not funny.


BryanInPHX
Premium
join:2001-03-06
Phoenix, AZ
kudos:2
Reviews:
·Cox HSI
reply to CoxJimR
I saw this Ad in the Phoenix market last night, and the Audio was fine here.

On another note: I see quite a few people complaining about the "Creepy Dad" Ad calling him a pedophile. I personally find the Ads quite funny.

»www.youtube.com/watch?v=lbT6OiFuyi8


»www.youtube.com/watch?v=3zsoVHYS3UA

--
Cox Premier HSI, SB6120, DIR-628, Win7 WMC SiliconDust HD HomeRun Prime
TiVo Elite & Premiere 2TB-WD20EURS, SA8240HDC DVR, Passport Vers: 3.1.124, OS Vers: PowerTV 6.20.75.106sp
DIY-Ext. eSATA DVR Expander No Enclosure Bare HDD - WD Caviar Black WD1002FA


CoxJimR
Premium,VIP
join:2002-01-17
Atlanta, GA
reply to AdCon
said by AdCon:

Apologies for my taking two days to respond and provide you with the information you requested in efforts to resolve this problem.

Not a problem. Glad to have the data to get it looked in to. Sending it off to my contact in California now.


CoxJimR
Premium,VIP
join:2002-01-17
Atlanta, GA
reply to BryanInPHX
said by BryanInPHX:

On another note: I see quite a few people complaining about the "Creepy Dad" Ad calling him a pedophile. I personally find the Ads quite funny.

I hear various things about different ads, but that's the first one on Dad. I'll pass that on down the hall.

Rob_
Premium
join:2008-07-16
Mary Esther, FL
kudos:1
Jim, did you see my complaint about your local ads jumping in 15-20 seconds after the national ad? Very annoying. It happens on all networks you have local ads on.

-Rob

Rob_
Premium
join:2008-07-16
Mary Esther, FL
kudos:1
reply to BryanInPHX
I saw that too, what does buffering have to do with speed? Cox buffers, so does any other provider - glad someone else thought the ad with the father was also kinda creepy.

I posted that ad not too long ago, but it had fallen on deaf ears.

-Rob

AdCon

join:2012-08-21
reply to BryanInPHX
I've seen this same ad (one I've complained about here, this topic/issue, not the second one you're now mentioning)...

and the ad USED TO BE o.k. (audio was fine originally).

It's just that someone somehow has edited the audio to force an improper pronounciation sound of the final word of the voice-over.

Originally, the ad, the audio for the ad, was fine.

It's this "audio edited" version of the ad that I have complained about, and which continues to run across many channels on Cox digital tier stations (ran today several times again, the "audio edited" version that is now offensive).

AdCon

join:2012-08-21
reply to CoxJimR
Letting you know: the problem-audio ad (women's group, home investors, etc.) is continuing to run throughout today, Saturday, so I expect it'll still be up tomorrow, Sunday.

Can't someone just take this problem-ad off the air until they can correct the audio and if not, why not?

It's obviously an advertising-feed from Cox Media, so there's no excuse that they're continuing to let the thing run as they have after being notified of their error (if they weren't alreay aware of it).

AdCon

join:2012-08-21
reply to BryanInPHX
I thought "Creepy Dad" ad was/is creepy, too, by the way.


MarkRH
Premium
join:2005-02-08
Oklahoma City, OK
reply to AdCon
Some guy in marketing is probably thinking "Wow! I never knew people actually watched and paid attention to these things. Awesome!"

Anyway, I don't think I've ever seen that Card Game one. If I have it probably went in one eye/ear and out the other without triggering any brain cell activity.


CoxJimR
Premium,VIP
join:2002-01-17
Atlanta, GA
reply to Rob_
said by Rob_:

Jim, did you see my complaint about your local ads jumping in 15-20 seconds after the national ad? Very annoying. It happens on all networks you have local ads on.

-Rob

Rob, I saw your note. What have the system people told you?


CoxJimR
Premium,VIP
join:2002-01-17
Atlanta, GA
reply to AdCon
said by AdCon:

Letting you know: the problem-audio ad (women's group, home investors, etc.) is continuing to run throughout today, Saturday, so I expect it'll still be up tomorrow, Sunday.

Can't someone just take this problem-ad off the air until they can correct the audio and if not, why not?

It's obviously an advertising-feed from Cox Media, so there's no excuse that they're continuing to let the thing run as they have after being notified of their error (if they weren't alreay aware of it).

There is a team of people looking into it. Their are a couple of potential causes which are being narrowed down. It seems like it will be resolved in the next few days.

AdCon

join:2012-08-21
reply to MarkRH
Where I am, that ad runs often. So it's difficult not to hear it here, what with the repetition and that it's running across the digital tier (meaning, regardless of what channel being watched, the ad appears there, including the recent bad-audio-edit of my complaint here).

This ad as with other Cox Media ads run in many areas of the country, obviously, so this edited-audio I'm complaining about (what is running here in Southern CA) just may be some regional issue and not be a problem of the ad-feeds running in other areas (although they may be running the same ad/s elsewhere, the edit that creates the problem as heard here may be due to some regional feed or whatever).

AdCon

join:2012-08-21
reply to CoxJimR
Well, OK. I haven't seen this problem recur or rebroadcast since Saturday (08/25). At least this past Saturday was the last time I took notice of it (and I don't watch TV nonstop or all the hundreds of channels available to me, so last Sat. was the last time I took notice of this problem).

I hope you received my more specific Instant Messages, in response to yours. I can't be any more specific with you without actually spelling out the offensive word involved as to what the edit has altered the audio to 'sound like' or 'say' by way of specific edit of the audio.


CoxJimR
Premium,VIP
join:2002-01-17
Atlanta, GA
Again, thank you for raising this up and sorry it has taken longer than you would like to get attention. To reiterate some of what I said in Instant Message, the ad runs just a few frames longer than :30 seconds. Depending on where this ad is in the placement, the equipment handles it differently including clipping it, which is causing the problem you mentioned. We're having the agency reedit the ad to fix the length issue, and the next ad won't end with that word.

Rob_
Premium
join:2008-07-16
Mary Esther, FL
kudos:1
It's an annoying ad too, and very misleading. Cox buffers just like DSL does. It depends on the internet. Having faster speeds doesn't guarantee it, however a non BBR user or a non tech would probably just say wow, and that's what the ad seems to be targeting.

-rob

AdCon

join:2012-08-21
reply to CoxJimR
Thanks for efforts and intent to repair this problem of the troubling audio-edit or forced-edit as per your recent explanation.

Maybe your agency should keep this problem in mind and avoid the voice-over/narration of "...find out why everyone's switching to COX!" on their future productions.

AdCon

join:2012-08-21
reply to Rob_
I sorta' like the ad but only within it's targeted audience appeal: obviously they're trying to appeal to a specific market that may not (yet) realize advantages of cable broadband.

This combination of the bad-erroneous-audio-edit with that particular ad scenario, though, is terribly unfortunate.


CoxJimR
Premium,VIP
join:2002-01-17
Atlanta, GA
reply to AdCon
said by AdCon:

Maybe your agency should keep this problem in mind and avoid the voice-over/narration of "...find out why everyone's switching to COX!" on their future productions.

We have identified that for future ads. I just heard that the new ad is complete, I think the old ad should be replaced by this weekend.


Metal Head
Premium
join:2001-02-15
Escondido, CA
Reviews:
·Cox HSI
Hey Jim,

I just heard a Cox ad for telephone where at the very end of the ad it was cut off as they say "See why everyone is switching to Cox" and not pronouncing the x in Cox so it sounds like exactly as described in previous posts. It happened at 12:29pm today in the San Diego market.

Hopefully you can get that one fixed also.
--



CoxJimR
Premium,VIP
join:2002-01-17
Atlanta, GA
said by Metal Head:

I just heard a Cox ad for telephone ...

I would expect the fixed spot to go in today or tomorrow. Thanks.

AdCon

join:2012-08-21
Well, argghh...I wrote yesterday that I hadn't seen this problem audio repeat since last weekend BUT:

Here it is again today, 08/30, Channel 46, FOX News:
-- 6:52 AM PST
-- 1:50 PM PST

...WHICH MEANS that it's also running on other channels (I've only been on Channel 46 due to the GOP Convention coverage, but once it's on one channel on the tiers, that means it's running on others channels on the tier [same ad feed]).

So I hope you all are still working on reparing this problem audio. As I wrote before, it seems you'd want to get it off the air WHILE you repair it rather than continue to just let this carry on, but that's what I'd do.