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AdCon

join:2012-08-21
reply to MarkRH

Re: [ALL] Cox Media Advertising

Where I am, that ad runs often. So it's difficult not to hear it here, what with the repetition and that it's running across the digital tier (meaning, regardless of what channel being watched, the ad appears there, including the recent bad-audio-edit of my complaint here).

This ad as with other Cox Media ads run in many areas of the country, obviously, so this edited-audio I'm complaining about (what is running here in Southern CA) just may be some regional issue and not be a problem of the ad-feeds running in other areas (although they may be running the same ad/s elsewhere, the edit that creates the problem as heard here may be due to some regional feed or whatever).


AdCon

join:2012-08-21
reply to CoxJimR

Well, OK. I haven't seen this problem recur or rebroadcast since Saturday (08/25). At least this past Saturday was the last time I took notice of it (and I don't watch TV nonstop or all the hundreds of channels available to me, so last Sat. was the last time I took notice of this problem).

I hope you received my more specific Instant Messages, in response to yours. I can't be any more specific with you without actually spelling out the offensive word involved as to what the edit has altered the audio to 'sound like' or 'say' by way of specific edit of the audio.



CoxJimR
Premium,VIP
join:2002-01-17
Atlanta, GA

Again, thank you for raising this up and sorry it has taken longer than you would like to get attention. To reiterate some of what I said in Instant Message, the ad runs just a few frames longer than :30 seconds. Depending on where this ad is in the placement, the equipment handles it differently including clipping it, which is causing the problem you mentioned. We're having the agency reedit the ad to fix the length issue, and the next ad won't end with that word.


Rob_
Premium
join:2008-07-16
Mary Esther, FL
kudos:1

It's an annoying ad too, and very misleading. Cox buffers just like DSL does. It depends on the internet. Having faster speeds doesn't guarantee it, however a non BBR user or a non tech would probably just say wow, and that's what the ad seems to be targeting.

-rob


AdCon

join:2012-08-21
reply to CoxJimR

Thanks for efforts and intent to repair this problem of the troubling audio-edit or forced-edit as per your recent explanation.

Maybe your agency should keep this problem in mind and avoid the voice-over/narration of "...find out why everyone's switching to COX!" on their future productions.


AdCon

join:2012-08-21
reply to Rob_

I sorta' like the ad but only within it's targeted audience appeal: obviously they're trying to appeal to a specific market that may not (yet) realize advantages of cable broadband.

This combination of the bad-erroneous-audio-edit with that particular ad scenario, though, is terribly unfortunate.



CoxJimR
Premium,VIP
join:2002-01-17
Atlanta, GA
reply to AdCon

said by AdCon:

Maybe your agency should keep this problem in mind and avoid the voice-over/narration of "...find out why everyone's switching to COX!" on their future productions.

We have identified that for future ads. I just heard that the new ad is complete, I think the old ad should be replaced by this weekend.


Metal Head
Premium
join:2001-02-15
Escondido, CA
Reviews:
·Cox HSI

Hey Jim,

I just heard a Cox ad for telephone where at the very end of the ad it was cut off as they say "See why everyone is switching to Cox" and not pronouncing the x in Cox so it sounds like exactly as described in previous posts. It happened at 12:29pm today in the San Diego market.

Hopefully you can get that one fixed also.
--



CoxJimR
Premium,VIP
join:2002-01-17
Atlanta, GA

said by Metal Head:

I just heard a Cox ad for telephone ...

I would expect the fixed spot to go in today or tomorrow. Thanks.

AdCon

join:2012-08-21

Well, argghh...I wrote yesterday that I hadn't seen this problem audio repeat since last weekend BUT:

Here it is again today, 08/30, Channel 46, FOX News:
-- 6:52 AM PST
-- 1:50 PM PST

...WHICH MEANS that it's also running on other channels (I've only been on Channel 46 due to the GOP Convention coverage, but once it's on one channel on the tiers, that means it's running on others channels on the tier [same ad feed]).

So I hope you all are still working on reparing this problem audio. As I wrote before, it seems you'd want to get it off the air WHILE you repair it rather than continue to just let this carry on, but that's what I'd do.


AdCon

join:2012-08-21
reply to Metal Head

Yes, that's the issue I've been referring to here.