reply to inteller Keep in mind, these are two GIANT companies getting in bed with each other (along with every other carrier).
Apple has never competed with PCs for a reason. My hunch is that ppl won't ultimately pay Apples prices without a "free or cheaper" version of the device. It don't seem likely given their IPOD and MAC pricing...they NEVER decrease or are discounted.
Funny story...Apple invited a few carriers from Alaska telling them that they had exclusive licenses...of course they all saw each other on the plane and realized Apple was just another company trying to get the most $ per carrier.
What does Apple really have to gain by trying to charge their full retail?
They are making too much money from carriers, but it would be great to see them market directly!