 LinklistPremium
join:2002-03-03
Longport, NJ
kudos:5 | [News] MS unveils new logo to support new software direction Looks like Microsoft is trying to hype its brand a little with the 1st new logo in 25 yrs. » seattletimes.nwsource.com/html/b···o23.htmlMicrosoft, which has used its solid, boldfaced, italicized logo since 1987, is expected to unveil its new, more colorful logo Thursday at the Boston opening of the 23rd Microsoft store. It will also appear Thursday at the Seattle and Bellevue Microsoft stores, as well as on the microsoft.com home page.
The new logo, which incorporates a multicolored Windows symbol in addition to the "Microsoft" name in straightforward, lighter type, is intended to "signal the heritage but also signal the future — a newness and freshness," said Jeff Hansen, Microsoft's general manager of brand strategy.
It's coming at a time when the company is preparing to launch new or significantly updated versions of nearly every one of its products, from Windows to Windows Phone to Office.
The software giant's new logo reflects a change in the company's branding that has been triggered by the new look Windows 8 interface and branding. Microsoft's Office team has also adopted a similar interface and style, and Windows Phone 8 completes the trio of products for Microsoft's major rebrand this fall. The logos thru the years: 
»www.youtube.com/watch?v=OzkZWvAJUr0--
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| So judging by this alone Windows 8 and newer versions we'll all be stuck with ths 'Windows 8 UI interface nonsense. They're literally going all in and want to drag us all down who doesn't switch to OSX or a Linux variant. |
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davePremium,MVM
join:2000-05-04
not in ohio
kudos:8 | Maybe: but you can bet that they'll change their minds faster than a Republican ex-governor of Massachusetts if it turns out that sales are poor due to the dramatic UI switch. |
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 JohnInSJPremium
join:2003-09-22
San Jose, CA | Been running Win8 all day. Not really that dramatic a UI change for the desktop. A little flatter.
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Wonder how much money a marketing firm made to come up with that... |
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 darciliciousCyber LibrarianPremium
join:2001-01-02
Forest Grove, OR
kudos:2
 ·Frontier FiOS
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said by JohnInSJ:Been running Win8 all day. Not really that dramatic a UI change for the desktop. A little flatter.
I'm not a fan of the flat, square, 2D look vs Aero. I really prefer Aero but I think I'm in the minority... Heck even the iDevices sport rounded corners and they don't look dated...
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 ZZZZZZZPremium
join:2001-05-27
PARADISE
kudos:1
 ·Shaw
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Wow....that's the best they can come up with after 25 years..........no wonder their stock is in a nosedive.
Sad. 
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JohnInSJPremium
join:2003-09-22
San Jose, CA Reviews:
 ·PHONE POWER
·Comcast
| said by ZZZZZZZ:Wow....that's the best they can come up with after 25 years..........no wonder their stock is in a nosedive.
Sad.
Their stock is pretty flat, actually. Unless you mean the 1% across the board drop for the market today?
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davePremium,MVM
join:2000-05-04
not in ohio
kudos:8 | reply to ZZZZZZZ
Actually, as a logo, I think it's not bad - clean and simple, with straightforward ties to the ongoing 'four colour' Windows theme.
You'll note the trend through the years has been to remove fussy elements. This is pretty good design. |
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JohnInSJPremium
join:2003-09-22
San Jose, CA | they got rid of the "dash" between Micro and soft. It was there (sorta) in the last one.
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bgraham
join:2001-03-15
Smithtown, NY | reply to Linklist
Who gives a hoot what new logo they have. Hopefully their customers only care about the software working.
I don't think I will rush out and buy Windows 8 because Microsoft has a new logo. |
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 Dude111An Awesome DudePremium
join:2003-08-04
USA
kudos:11 | reply to ZZZZZZZ
I agree,the original one was MUCH NICER looking! (Its no surprise though -- People have lost thier sense of WHATS GOOD over the years and its sad)
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davePremium,MVM
join:2000-05-04
not in ohio
kudos:8 | said by Dude111:I agree,the original one was MUCH NICER looking! Except that's not the 'original' one. It's merely the 4th in a series of 5.
So, I think you must be arguing that actually, improvements were made after 1980.
Personally speaking, I'm not at all 'sad' about what people think of Microsoft's logo one way or another. I also don't think you have any clue about what is 'good' (just look at where you eat), you just glomm onto whatever's current at the time you first notice it, and complain about every single change thereafter. |
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 markofmayhemWhy not now?Premium
join:2004-04-08
Pittsburgh, PA
kudos:5
·Comcast
| I don't like it... I thought we got to the point where straight lines, grids, and boxes could be technically overcome
I'm missing the point why the return to fixed grids is positive... even the logo is in a fixed grid now.
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davePremium,MVM
join:2000-05-04
not in ohio
kudos:8 | Simplicity. Cleanliness of lines.
Oddly enough, I like it in the logo, and dislike it in the UI. |
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markofmayhemWhy not now?Premium
join:2004-04-08
Pittsburgh, PA
kudos:5 Reviews:
·Comcast
| said by dave:Simplicity. Cleanliness of lines.
Oddly enough, I like it in the logo, and dislike it in the UI.
I'm starting to grow a disdain for cleanliness and simplicity, it causes too many complications.
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Re: [News] MS unveils new logo to support new software direction Right or wrong, my reaction to it was "I could have done this in Paint." I guess I was hoping for something a little more creative. |
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 LeeBeeIt's Dark Out There
join:2003-06-18
Swissieland | reply to Linklist
MSFT is pretty flat: »uk.finance.yahoo.com/echarts?s=M···range=5y
I like the new logo, Win8 and Win7 Aero. Is that ok? |
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davePremium,MVM
join:2000-05-04
not in ohio
kudos:8
3 edits | reply to BillRoland
First you'd have to define what you mean by "creative", which is not a synonym for "complicated"  Fundamentally we're discussing a matter of taste here. You don't have to like it, or not like it. It's just aesthetic taste. Microsoft's branding team are, I suppose, banking on more people liking than not liking it, and since I don't imagine they work for cheap, I wouldn't necessarily bet on them being wrong. And whether or not you could have "done it in Paint" is irrelevant to whether it looks good for the purpose it's used for. You can do a Mondrian in Paint too  I bet most corporate logo reworking over the past few decades has gone i n the direction of "simpler". But I'm too lazy to check that hypothesis. Incidentally, I just thought a little more about 'why' I like it. In comparing to the previous version, it's the improved logotype font that primarily attracts me. The symbol is an improvement, too, since it doesn't have that cheesy 3D look, but fundamentally, it's the typeface that does it. Opinions: » mashable.com/2012/08/23/microsof···mentary/» blogs.computerworld.com/windows/···s-itbwcw |
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 DustynPremium
join:2003-02-26
Ontario, CAN
kudos:10 | reply to Linklist
w0rd |
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