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FFH
Premium
join:2002-03-03
Tavistock NJ
kudos:5

[News] MS unveils new logo to support new software direction

Looks like Microsoft is trying to hype its brand a little with the 1st new logo in 25 yrs.

»seattletimes.nwsource.com/html/b···o23.html

Microsoft, which has used its solid, boldfaced, italicized logo since 1987, is expected to unveil its new, more colorful logo Thursday at the Boston opening of the 23rd Microsoft store. It will also appear Thursday at the Seattle and Bellevue Microsoft stores, as well as on the microsoft.com home page.

The new logo, which incorporates a multicolored Windows symbol in addition to the "Microsoft" name in straightforward, lighter type, is intended to "signal the heritage but also signal the future — a newness and freshness," said Jeff Hansen, Microsoft's general manager of brand strategy.

It's coming at a time when the company is preparing to launch new or significantly updated versions of nearly every one of its products, from Windows to Windows Phone to Office.

The software giant's new logo reflects a change in the company's branding that has been triggered by the new look Windows 8 interface and branding. Microsoft's Office team has also adopted a similar interface and style, and Windows Phone 8 completes the trio of products for Microsoft's major rebrand this fall.

The logos thru the years:


»www.youtube.com/watch?v=OzkZWvAJUr0

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kickass69

join:2002-06-03
Lake Hopatcong, NJ

So judging by this alone Windows 8 and newer versions we'll all be stuck with ths 'Windows 8 UI interface nonsense. They're literally going all in and want to drag us all down who doesn't switch to OSX or a Linux variant.


dave
Premium,MVM
join:2000-05-04
not in ohio
kudos:8

2 recommendations

Maybe: but you can bet that they'll change their minds faster than a Republican ex-governor of Massachusetts if it turns out that sales are poor due to the dramatic UI switch.



JohnInSJ
Premium
join:2003-09-22
San Jose, CA

Been running Win8 all day. Not really that dramatic a UI change for the desktop. A little flatter.
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BillRoland
Premium
join:2001-01-21
Ocala, FL
kudos:3
reply to FFH

Wonder how much money a marketing firm made to come up with that...



darcilicious
Cyber Librarian
Premium
join:2001-01-02
Forest Grove, OR
kudos:4
Reviews:
·Frontier FiOS
reply to JohnInSJ

said by JohnInSJ:

Been running Win8 all day. Not really that dramatic a UI change for the desktop. A little flatter.

I'm not a fan of the flat, square, 2D look vs Aero. I really prefer Aero but I think I'm in the minority... Heck even the iDevices sport rounded corners and they don't look dated...
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ZZZZZZZ
Premium
join:2001-05-27
PARADISE
kudos:1

1 recommendation

reply to FFH

Wow....that's the best they can come up with after 25 years..........no wonder their stock is in a nosedive.

Sad.
--
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JohnInSJ
Premium
join:2003-09-22
San Jose, CA

said by ZZZZZZZ:

Wow....that's the best they can come up with after 25 years..........no wonder their stock is in a nosedive.

Sad.

Their stock is pretty flat, actually. Unless you mean the 1% across the board drop for the market today?
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dave
Premium,MVM
join:2000-05-04
not in ohio
kudos:8
reply to ZZZZZZZ

Actually, as a logo, I think it's not bad - clean and simple, with straightforward ties to the ongoing 'four colour' Windows theme.

You'll note the trend through the years has been to remove fussy elements. This is pretty good design.



JohnInSJ
Premium
join:2003-09-22
San Jose, CA

they got rid of the "dash" between Micro and soft. It was there (sorta) in the last one.
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My place : »www.schettino.us


bgraham

join:2001-03-15
Smithtown, NY
reply to FFH

Who gives a hoot what new logo they have. Hopefully their customers only care about the software working.

I don't think I will rush out and buy Windows 8 because Microsoft has a new logo.



Dude111
An Awesome Dude
Premium
join:2003-08-04
USA
kudos:12
reply to ZZZZZZZ

 

I agree,the original one was MUCH NICER looking! (Its no surprise though -- People have lost thier sense of WHATS GOOD over the years and its sad)


dave
Premium,MVM
join:2000-05-04
not in ohio
kudos:8
Reviews:
·Verizon FiOS

said by Dude111:

I agree,the original one was MUCH NICER looking!

Except that's not the 'original' one. It's merely the 4th in a series of 5.

So, I think you must be arguing that actually, improvements were made after 1980.

Personally speaking, I'm not at all 'sad' about what people think of Microsoft's logo one way or another. I also don't think you have any clue about what is 'good' (just look at where you eat), you just glomm onto whatever's current at the time you first notice it, and complain about every single change thereafter.


markofmayhem
Why not now?
Premium
join:2004-04-08
Pittsburgh, PA
kudos:5

I don't like it... I thought we got to the point where straight lines, grids, and boxes could be technically overcome

I'm missing the point why the return to fixed grids is positive... even the logo is in a fixed grid now.
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dave
Premium,MVM
join:2000-05-04
not in ohio
kudos:8

Simplicity. Cleanliness of lines.

Oddly enough, I like it in the logo, and dislike it in the UI.



markofmayhem
Why not now?
Premium
join:2004-04-08
Pittsburgh, PA
kudos:5

said by dave:

Simplicity. Cleanliness of lines.

Oddly enough, I like it in the logo, and dislike it in the UI.

I'm starting to grow a disdain for cleanliness and simplicity, it causes too many complications.
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BillRoland
Premium
join:2001-01-21
Ocala, FL
kudos:3
reply to FFH

Re: [News] MS unveils new logo to support new software direction

Right or wrong, my reaction to it was "I could have done this in Paint." I guess I was hoping for something a little more creative.



LeeBee
It's Dark Out There

join:2003-06-18
Swissieland
reply to FFH

MSFT is pretty flat: »uk.finance.yahoo.com/echarts?s=M···range=5y

I like the new logo, Win8 and Win7 Aero. Is that ok?


dave
Premium,MVM
join:2000-05-04
not in ohio
kudos:8
Reviews:
·Verizon FiOS

3 edits
reply to BillRoland

First you'd have to define what you mean by "creative", which is not a synonym for "complicated"

Fundamentally we're discussing a matter of taste here. You don't have to like it, or not like it. It's just aesthetic taste. Microsoft's branding team are, I suppose, banking on more people liking than not liking it, and since I don't imagine they work for cheap, I wouldn't necessarily bet on them being wrong.

And whether or not you could have "done it in Paint" is irrelevant to whether it looks good for the purpose it's used for. You can do a Mondrian in Paint too

I bet most corporate logo reworking over the past few decades has gone i n the direction of "simpler". But I'm too lazy to check that hypothesis.

Incidentally, I just thought a little more about 'why' I like it. In comparing to the previous version, it's the improved logotype font that primarily attracts me. The symbol is an improvement, too, since it doesn't have that cheesy 3D look, but fundamentally, it's the typeface that does it.

Opinions:

»mashable.com/2012/08/23/microsof···mentary/
»blogs.computerworld.com/windows/···s-itbwcw


Dustyn
Premium
join:2003-02-26
Ontario, CAN
kudos:11
reply to FFH

w0rd


BillRoland
Premium
join:2001-01-21
Ocala, FL
kudos:3
Reviews:
·Cox HSI
reply to dave

said by dave:

First you'd have to define what you mean by "creative", which is not a synonym for "complicated"

Fundamentally we're discussing a matter of taste here. You don't have to like it, or not like it. It's just aesthetic taste. Microsoft's branding team are, I suppose, banking on more people liking than not liking it, and since I don't imagine they work for cheap, I wouldn't necessarily bet on them being wrong.

And whether or not you could have "done it in Paint" is irrelevant to whether it looks good for the purpose it's used for. You can do a Mondrian in Paint too

I bet most corporate logo reworking over the past few decades has gone i n the direction of "simpler". But I'm too lazy to check that hypothesis.

Incidentally, I just thought a little more about 'why' I like it. In comparing to the previous version, it's the improved logotype font that primarily attracts me. The symbol is an improvement, too, since it doesn't have that cheesy 3D look, but fundamentally, it's the typeface that does it.

Opinions:

»mashable.com/2012/08/23/microsof···mentary/
»blogs.computerworld.com/windows/···s-itbwcw

I am not trying to argue or imply that creative has to be complicated. In fact you could make the case that this logo is more complicated than the last one due to the graphic and the colors, none of which the last one had. I am arguing that four colored squares and a gray word are not inspiring or creative, at least not to me. Its simply forgettable. I guess its better than the Windows 8 logo, but that's setting the bar realllllly low.

The truth is, their new logo is unlikely to affect a single software sale. I'm not going to quit buying Windows or Office because I don't like the Microsoft logo. I might quit buying it though if I don't like the UI or the software.
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aurgathor

join:2002-12-01
Lynnwood, WA
kudos:1
reply to FFH

#4



Freddy
Premium
join:2005-05-17
Arlington, VA
kudos:2
reply to FFH

Click for full size
I wonder who copied who:

dave
Premium,MVM
join:2000-05-04
not in ohio
kudos:8
Reviews:
·Verizon FiOS

That logo screams "old fashioned", mostly because of the heavily-serif'ed typeface, and also because of the attempt to reproduce an actual flapping flag, rather than reducing it to simple graphic elements. Mind you, "old fashioned" might not be a bad attribute to want to associate with a bank, since it carries dependability, solidity, etc., (all that George Bailey stuff), along with it.

What's the patch for? Who wears it?

But to your point, I don't imagine that flag + company name is particularly unque in the world of logos.



Freddy
Premium
join:2005-05-17
Arlington, VA
kudos:2

I don't know for sure who wears those patches. Maybe bank employees. Maybe the bank hands them out to customers for promotional reasons.

I own a Fiat automobile and I bought a Fiat patch that I affixed to a jacket I wear. Some people hate it when someone wears a logo like that. There's people that hate all sorts of things.

Freddy


dave
Premium,MVM
join:2000-05-04
not in ohio
kudos:8

I don't 'hate' it, I just don't understand why anyone wants to advertise someone else's products for them.



Octavean
Premium,MVM
join:2001-03-31
New York, NY
kudos:1
reply to FFH

Not a big departure from the last one IMO.



Greatz

@uu.net

I cant vote on the poll for some reason but i like the last logo



darcilicious
Cyber Librarian
Premium
join:2001-01-02
Forest Grove, OR
kudos:4

That's because it's a screenshot of poll from another site
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Paolo
Mr. Wireless

join:2004-05-29
canada

I like the microsoft logo as well