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pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD
reply to kaila

Re: Interesting

said by kaila:

#2 is the real problem, and if cord-cutting reaches critical mass ...

Therein lays the rub. Cord-cutting is still a very, very, very small segment of the population. If the current rate of complete subscriber dropoff continues, it will be decades before cord-cutters are a large enough market for us to be taken more seriously by content providers.

The other problem is this. Most of us who cut the cord did so for financial reasons. We *don't* want to pay a lot of money for content. That's not exactly a major incentive for content providers to come jumping.
--
Romney/Ryan 2012 - Put a couple of mature adults in charge.

praetoralpha

join:2005-08-06
Pittsburgh, PA
said by pnh102:

Cord-cutting is still a very, very, very small segment of the population. If the current rate of complete subscriber dropoff continues, it will be decades before cord-cutters are a large enough market for us to be taken more seriously by content providers.

All it takes is some marketing douche to say that cord cutters are the hot new customers, it will be big enough immediately, regardless of how few of them there are. No decade needed.


pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD
said by praetoralpha:

All it takes is some marketing douche to say that cord cutters are the hot new customers, it will be big enough immediately, regardless of how few of them there are. No decade needed.

True enough... but I think at HBO at least those guys got overruled by the accounting team haha.
--
Romney/Ryan 2012 - Put a couple of mature adults in charge.