said by mogamer:Could you imagine if sports channels offered direct subscriptions in HD?
HBO is just testing the waters here. But this is a hopeful sign for people wanting a shake-up of the current delivery model.
I've said it before, the only services that can truely start a major shake-up in content delivery are HBO and ESPN. Once either one, or both, of these services have a subscription model not dependant upon the cabelco/telco/satcos, everything will change.