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matcarl
Premium
join:2007-03-09
Franklin Square, NY

Optimum's New Logo

Here's a story on the new Optimum logo that will be on all the trucks and uniforms for anyone interested

»www.multichannel.com/article/489···aign.php



IllIlIlllIll
EliteData
Premium
join:2003-07-06
Hampton Bays, NY
kudos:7

1 recommendation

for those interested in seeing it and not reading the article...



--
Suffolk County NY Police Feed - »www.scpdny.com
PS3 Gaming Feed - »www.livestream.com/elitedata


JDolan

@ptd.net

Wow, lower case letters and a mustard colored dot



kickass69

join:2002-06-03
Lake Hopatcong, NJ
reply to IllIlIlllIll

Wow, companies are getting really lazy with their logos. Why switch to this atrocity? Horrible.



Jackarino
YacCity
Premium
join:2006-12-28
Allendale, NJ
kudos:1
reply to matcarl

My 5 year old could make a better logo



jaa
Premium
join:2000-06-13
kudos:2
Reviews:
·Vonage
·Optimum Online
reply to matcarl

I wonder how much they paid for that logo...and how much it will cost them to roll it out.

Wish they had just given us $.10 off our monthly bill and kept the old logo.
--
NOTHING justifies terrorism. We don't negotiate with terrorists. Those that support terrorists are terrorists.



mbernste
Boosted
Premium,MVM
join:2001-06-30
Piscataway, NJ
reply to matcarl

And apparently everyone's reaction is precisely what Cablevision wants, therefore it's effective.

Spot 1.
Spot 2.
Spot 3.
Spot 4.
Spot 5. (60 second version of one of the above).



Thinkdiff
Premium,MVM
join:2001-08-07
Bronx, NY
kudos:11

Interesting ads. Much better than the Banana Boat and not as ridiculous as "XFINITY".
--
University of Southern California - Fight On!



Jeffrey
Connoisseur of leisurely things
Premium
join:2002-12-24
Long Island
kudos:3
reply to IllIlIlllIll

I swear, for $500 the people at »www.48hourslogo.com could do a better job. I liked the old logo better.


dm145

join:2009-12-12
Clifton, NJ
reply to matcarl

This just out,Verizon FIOS is rebranding to verizon fios.
Directv to soon follow with directv.



Jackarino
YacCity
Premium
join:2006-12-28
Allendale, NJ
kudos:1

lol



ilsno

@optonline.net

I could care less about marketing campaigns and logos. They need to upgrade their video service: All premiums need to be put in HD. That would speak volumes as a way to distinguish themselves from FIOS.


Oedipus

join:2005-05-09
kudos:1
reply to mbernste

So the gist of the message is that Cablevision spent a bunch of money (that could have been spent on their core services) on rebranding all of their letterhead, trucks, signs, etc. with a logo that is intentionally stupid looking?



IllIlIlllIll
EliteData
Premium
join:2003-07-06
Hampton Bays, NY
kudos:7
reply to mbernste

spot 3, i was waiting for the thing to blow up
spot 4, it would have been funny if the pigeon crapped.

--
Suffolk County NY Police Feed - »www.scpdny.com
PS3 Gaming Feed - »www.livestream.com/elitedata



IllIlIlllIll
EliteData
Premium
join:2003-07-06
Hampton Bays, NY
kudos:7
reply to ilsno

said by ilsno :

I could care less about marketing campaigns and logos. They need to upgrade their video service: All premiums need to be put in HD. That would speak volumes as a way to distinguish themselves from FIOS.

i concur on your statement 150%
--
Suffolk County NY Police Feed - »www.scpdny.com
PS3 Gaming Feed - »www.livestream.com/elitedata

cabletecht

join:2012-06-08
reply to Oedipus

said by Oedipus:

So the gist of the message is that Cablevision spent a bunch of money (that could have been spent on their core services) on rebranding all of their letterhead, trucks, signs, etc. with a logo that is intentionally stupid looking?

yep. not spending any money on improving the services

root

join:2002-12-11
reply to Oedipus

said by Oedipus:

So the gist of the message is that Cablevision spent a bunch of money (that could have been spent on their core services) on rebranding all of their letterhead, trucks, signs, etc. with a logo that is intentionally stupid looking?

Are you a CVC shareholder? If not then why the fuck do you care what they spend their cash flow on..

Bob4
Account deleted

join:2012-07-22
New Jersey
reply to mbernste

All I can say is "Barf". Or is that "barf."

re: spot 4, I don't know why Cablevision is trying to associate themselves with a dirty, disgusting, lice-ridden animal.

(I think they should call it Opium Online.)


Oedipus

join:2005-05-09
kudos:1
reply to root

said by root:

said by Oedipus:

So the gist of the message is that Cablevision spent a bunch of money (that could have been spent on their core services) on rebranding all of their letterhead, trucks, signs, etc. with a logo that is intentionally stupid looking?

Are you a CVC shareholder? If not then why the fuck do you care what they spend their cash flow on..

No, of course not. I'm just pointing out how outwardly ridiculous this strategy is.


Subaru
1-3-2-4
Premium
join:2001-05-31
Greenwich, CT
kudos:1
reply to matcarl

Wow while the old logo with the red,blue& black was getting a little outdated this is just so plain and very.. I don't know unimpressive.

I mean it's just a logo but just still...


frdrizzt

join:2008-05-03
Ronkonkoma, NY
kudos:2
Reviews:
·Optimum Online
reply to Oedipus

said by Oedipus:

said by root:

said by Oedipus:

So the gist of the message is that Cablevision spent a bunch of money (that could have been spent on their core services) on rebranding all of their letterhead, trucks, signs, etc. with a logo that is intentionally stupid looking?

Are you a CVC shareholder? If not then why the fuck do you care what they spend their cash flow on..

No, of course not. I'm just pointing out how outwardly ridiculous this strategy is.

Even if you did, I can't imagine this new logo cost a whole lot of money to design!

Oedipus

join:2005-05-09
kudos:1

said by frdrizzt:

Even if you did, I can't imagine this new logo cost a whole lot of money to design!

Five minutes and a trip to fonts.com probably did the trick. The problem is that they have to replace everything that has their old logo on it.


M A R S
Premium
join:2001-06-15
Long Island
kudos:1
reply to matcarl

better then the whores at the beach with some shitty rap blasting,



NJBoricua75
Born And Raised

join:2000-09-13
Brooklyn, NY
reply to matcarl

It's a logo who gives a shit. Long as they aren't raising prices.



mbernste
Boosted
Premium,MVM
join:2001-06-30
Piscataway, NJ
reply to matcarl

This morning I noticed the logo has changed on the Optimum home page. Last night they still had the old logo.


majortom1029

join:2006-10-19
Lindenhurst, NY
kudos:1

Wow the logo looks all wrong on the page. I hope this means that the website will also be upgraded.



RickNY
Premium
join:2000-11-02
Farmingville, NY
Reviews:
·Optimum Online
reply to mbernste

said by mbernste:

This morning I noticed the logo has changed on the Optimum home page. Last night they still had the old logo.

And the logo on their page has a blue period at the end, not a mustard one

Bob4
Account deleted

join:2012-07-22
New Jersey
Reviews:
·Optimum Online

said by RickNY:

And the logo on their page has a blue period at the end, not a mustard one

Looks green to me.

cabletecht

join:2012-06-08

1 edit
reply to RickNY

said by RickNY:

said by mbernste:

This morning I noticed the logo has changed on the Optimum home page. Last night they still had the old logo.

And the logo on their page has a blue period at the end, not a mustard one

seems to be random colors every time


OptimumTV

@optonline.net
reply to matcarl

I think Cablevision thinks it returning to its roots, logos look very similar to the original ones. Also the TV service is no longer called iO any more. It is called again Optimum TV. Last time it was called that was with the Jerrold/General Instruments boxes back before iO and the Sony Boxes.