dslreports logo
site
 
    All Forums Hot Topics Gallery
spc

spacer




how-to block ads


Search Topic:
uniqs
7427
share rss forum feed


Aqqw

@optonline.net
reply to Jackarino

Re: Optimum's New Logo

I remember reading they spent 10-20k on a marketing company to figure out logo.


Jackarino
YacCity
Premium
join:2006-12-28
Allendale, NJ
kudos:1
I could make this logo using photoshop in like 5 minutes


kickass69

join:2002-06-03
Lake Hopatcong, NJ
reply to frdrizzt
Will they also change the iO logo in their cable box guide/software to this as well?


mbernste
Boosted
Premium,MVM
join:2001-06-30
Piscataway, NJ
reply to matcarl
I've started to see the new ads on tv today. Both via an over the air channel as well as a local ad insert on TBS.


ilsno

@optonline.net
reply to Jackarino
The banners on channels 99 and 100 are really tough on the eyes with lots of flourescent backgrounds and white characters. You cant even read them.


mbernste
Boosted
Premium,MVM
join:2001-06-30
Piscataway, NJ
said by ilsno :

The banners on channels 99 and 100

People still use those channels?

Borad

join:2012-06-08
said by mbernste:

And apparently everyone's reaction is precisely what Cablevision wants, therefore it's effective.

Spot 1
...

Those ads will probably run for a limited time. For years after the ads, people will just think it's a bad logo. They need a slogan to go with the logo and they need to show it in every ad, but changing the logo is even better.

I thought "iO" was bad too. I don't know what it means, I'm not sure how to say it, and I'd have to do some research to refresh my memory on how to use something like that at the beginning of a sentence. I think you're supposed to avoid putting it at the beginning of a sentence. Optimum TV is an improvement.

deepen03

join:2010-08-15
Sayreville, NJ
now if only Dolan would change that archaic and old CABLEVISION logo.. it's so outdated!


Jackarino
YacCity
Premium
join:2006-12-28
Allendale, NJ
kudos:1
That CV logo has been with them since what, the 70's?


OptimumTV

@optonline.net
reply to kickass69
iO is not the TV service anymore, it has been rebranded to Optimum TV. So they would not update that logo. I am guessing they are waiting for the new IMG to come out in October to change it over to Optimum TV.

Bob4
Account deleted

join:2012-07-22
New Jersey
reply to Borad
said by Borad:

I thought "iO" was bad too. I don't know what it means, I'm not sure how to say it,

It means Interactive Optimum. It's pronounced, "I owe".

Rojo

join:2009-04-14
New York, NY
kudos:1

3 edits
reply to Borad
said by Borad:

They need a slogan to go with the logo

How about

"optimum. So you can read our truck from across the street."

Borad

join:2012-06-08
reply to georgermct
said by georgermct:

The new logo is not rendering right with Firefox 15.0 but works in Internet Explorer 7.

I don't see it in IE 9.


georgermct
PERFORMANCE

join:2000-05-12
Fairfield CT
Reviews:
·Optimum Online
said by Borad:

said by georgermct:

The new logo is not rendering right with Firefox 15.0 but works in Internet Explorer 7.

I don't see it in IE 9.

I did a cache clean out in Firefox like frdrizzt suggested and that fixed it.
Thanks frdizzt.
--
OOL Subscriber Since - 10/18/00 . . . iO Subscriber Since - 11/22/04 . . . Optimum Voice Subscriber Since 06/30/11


mbernste
Boosted
Premium,MVM
join:2001-06-30
Piscataway, NJ
reply to matcarl
Click for full size
It's even a story on their home page. The story is really a link to one of the ads I previously linked.


ilsno

@optonline.net
I like the campaign better than the constant " io versus Fios" ads that the last campaign seemed to be centered around. If they truly want to be remembered as the best TV, phone and internet company, they need to step up to the plate and get more channels in HD. I still think their video service is not as good as Direct TV or Fios.


mbernste
Boosted
Premium,MVM
join:2001-06-30
Piscataway, NJ
reply to matcarl
Heh. I was wondering when it was going to get changed on BBR/DSLR. Apparently it has.


mbernste
Boosted
Premium,MVM
join:2001-06-30
Piscataway, NJ
reply to ilsno
said by ilsno :

they need to step up to the plate and get more channels in HD.

They will once they free up bandwidth from the digital conversion.


IllIlIlllIll
EliteData
Premium
join:2003-07-06
Hampton Bays, NY
kudos:7
reply to Bob4
said by Bob4:

said by Borad:

I thought "iO" was bad too. I don't know what it means, I'm not sure how to say it,

It means Interactive Optimum. It's pronounced, "I owe".

yeah, "iO" them a ton of money !
--
Suffolk County NY Police Feed - »www.scpdny.com
PS3 Gaming Feed - »www.livestream.com/elitedata


tj1093

@optonline.net
reply to matcarl
I'm surprised with this move..I wonder if it will affect the News12 logo at all because I'm pretty sure that little circle in back of/surrounding the 12 is supposed to be the now old Optimum "O"


kickass69

join:2002-06-03
Lake Hopatcong, NJ
Indeed it is the iO imblazened into the News 12 logo. My bet is that's going to get ugly as well.

xirian
Premium
join:2003-01-26
Beacon, NY
kudos:1
reply to matcarl
I don't think the logo looks bad, but it looks out of place. Also why the does dot change color every few times you load optimum.com?

Bob4
Account deleted

join:2012-07-22
New Jersey
I tried to look up the new logo at »www.uspto.gov to see if they enumerated the colors, but I couldn't find any registration for it.

Borad

join:2012-06-08
reply to georgermct
said by georgermct:

said by Borad:

I don't see it in IE 9.

I did a cache clean out in Firefox like frdrizzt suggested and that fixed it.
Thanks frdizzt.

Worked for me too. Here's how it looks in different browsers.


Jackarino
YacCity
Premium
join:2006-12-28
Allendale, NJ
kudos:1
reply to matcarl
All bills have the new logo. I got one today.


roadTest

@optonline.net
reply to kickass69
It looks like it may have taken an intern or "someone's cousin" maybe half hour to come up with this amateurish garbage. Even the kerning is off, and that would have been the only style decision to be made! An insult to real designers everywhere.

Borad

join:2012-06-08
Kerning looks good to me.

frdrizzt

join:2008-05-03
Ronkonkoma, NY
kudos:3
Reviews:
·Optimum Online
My biggest regret is that I can no longer say "It's either Quiznos, or it's not" when I see that logo, unless they go to "quiznos." for a logo too.