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8509

Aqqw
@optonline.net

Aqqw to WK2

Anon

to WK2

Re: Optimum's New Logo

I remember reading they spent 10-20k on a marketing company to figure out logo.

WK2
Premium Member
join:2006-12-28
united state

WK2

Premium Member

I could make this logo using photoshop in like 5 minutes

kickass69
join:2002-06-03
Lake Hopatcong, NJ

kickass69 to frdrizzt

Member

to frdrizzt
Will they also change the iO logo in their cable box guide/software to this as well?

mbernste
MVM
join:2001-06-30
Piscataway, NJ

mbernste to matcarl

MVM

to matcarl
I've started to see the new ads on tv today. Both via an over the air channel as well as a local ad insert on TBS.

ilsno
@optonline.net

ilsno to WK2

Anon

to WK2
The banners on channels 99 and 100 are really tough on the eyes with lots of flourescent backgrounds and white characters. You cant even read them.

mbernste
MVM
join:2001-06-30
Piscataway, NJ

mbernste

MVM

said by ilsno :

The banners on channels 99 and 100

People still use those channels?
Borad
join:2012-06-08

Borad

Member

said by mbernste:

And apparently everyone's reaction is precisely what Cablevision wants, therefore it's effective.

Spot 1
...

Those ads will probably run for a limited time. For years after the ads, people will just think it's a bad logo. They need a slogan to go with the logo and they need to show it in every ad, but changing the logo is even better.

I thought "iO" was bad too. I don't know what it means, I'm not sure how to say it, and I'd have to do some research to refresh my memory on how to use something like that at the beginning of a sentence. I think you're supposed to avoid putting it at the beginning of a sentence. Optimum TV is an improvement.
deepen03
join:2010-08-15
Sayreville, NJ

deepen03

Member

now if only Dolan would change that archaic and old CABLEVISION logo.. it's so outdated!

WK2
Premium Member
join:2006-12-28
united state

WK2

Premium Member

That CV logo has been with them since what, the 70's?

OptimumTV
@optonline.net

OptimumTV to kickass69

Anon

to kickass69
iO is not the TV service anymore, it has been rebranded to Optimum TV. So they would not update that logo. I am guessing they are waiting for the new IMG to come out in October to change it over to Optimum TV.
Bob4
Account deleted
join:2012-07-22
New Jersey

Bob4 to Borad

Member

to Borad
said by Borad:

I thought "iO" was bad too. I don't know what it means, I'm not sure how to say it,

It means Interactive Optimum. It's pronounced, "I owe".
Rojo31
join:2009-04-14
New York, NY

3 edits

Rojo31 to Borad

Member

to Borad
said by Borad:

They need a slogan to go with the logo

How about

"optimum. So you can read our truck from across the street."
Borad
join:2012-06-08

Borad to georgermct

Member

to georgermct
said by georgermct:

The new logo is not rendering right with Firefox 15.0 but works in Internet Explorer 7.

I don't see it in IE 9.

georgermct
PERFORMANCE
join:2000-05-12
Fairfield CT

georgermct

Member

said by Borad:

said by georgermct:

The new logo is not rendering right with Firefox 15.0 but works in Internet Explorer 7.

I don't see it in IE 9.

I did a cache clean out in Firefox like frdrizzt suggested and that fixed it.
Thanks frdizzt.

mbernste
MVM
join:2001-06-30
Piscataway, NJ

mbernste to matcarl

MVM

to matcarl
Click for full size
It's even a story on their home page. The story is really a link to one of the ads I previously linked.

ilsno
@optonline.net

ilsno

Anon

I like the campaign better than the constant " io versus Fios" ads that the last campaign seemed to be centered around. If they truly want to be remembered as the best TV, phone and internet company, they need to step up to the plate and get more channels in HD. I still think their video service is not as good as Direct TV or Fios.

mbernste
MVM
join:2001-06-30
Piscataway, NJ

mbernste to matcarl

MVM

to matcarl
Heh. I was wondering when it was going to get changed on BBR/DSLR. Apparently it has.
mbernste

mbernste to ilsno

MVM

to ilsno
said by ilsno :

they need to step up to the plate and get more channels in HD.

They will once they free up bandwidth from the digital conversion.

EliteData
EliteData
Premium Member
join:2003-07-06
Philippines

EliteData to Bob4

Premium Member

to Bob4
said by Bob4:

said by Borad:

I thought "iO" was bad too. I don't know what it means, I'm not sure how to say it,

It means Interactive Optimum. It's pronounced, "I owe".

yeah, "iO" them a ton of money !

tj1093
@optonline.net

tj1093 to matcarl

Anon

to matcarl
I'm surprised with this move..I wonder if it will affect the News12 logo at all because I'm pretty sure that little circle in back of/surrounding the 12 is supposed to be the now old Optimum "O"

kickass69
join:2002-06-03
Lake Hopatcong, NJ

kickass69

Member

Indeed it is the iO imblazened into the News 12 logo. My bet is that's going to get ugly as well.

xirian
Premium Member
join:2003-01-26
Beacon, NY

xirian to matcarl

Premium Member

to matcarl
I don't think the logo looks bad, but it looks out of place. Also why the does dot change color every few times you load optimum.com?
Bob4
Account deleted
join:2012-07-22
New Jersey

Bob4

Member

I tried to look up the new logo at »www.uspto.gov to see if they enumerated the colors, but I couldn't find any registration for it.
Borad
join:2012-06-08

Borad to georgermct

Member

to georgermct
said by georgermct:

said by Borad:

I don't see it in IE 9.

I did a cache clean out in Firefox like frdrizzt suggested and that fixed it.
Thanks frdizzt.

Worked for me too. Here's how it looks in different browsers.

WK2
Premium Member
join:2006-12-28
united state

WK2 to matcarl

Premium Member

to matcarl
All bills have the new logo. I got one today.

roadTest
@optonline.net

roadTest to kickass69

Anon

to kickass69
It looks like it may have taken an intern or "someone's cousin" maybe half hour to come up with this amateurish garbage. Even the kerning is off, and that would have been the only style decision to be made! An insult to real designers everywhere.
Borad
join:2012-06-08

Borad

Member

Kerning looks good to me.
frdrizzt
join:2008-05-03
Ronkonkoma, NY

frdrizzt

Member

My biggest regret is that I can no longer say "It's either Quiznos, or it's not" when I see that logo, unless they go to "quiznos." for a logo too.