It makes some sense to bump the price if they didn't realize how many people would actually use their connections when they signed up for Unlimited... But now that the gap is $100 they really need to put a few more options between 750gb and THE WHOLE F-ING INTERNET!!!!!
Ex. $80 for 500GB, $90 for 750GB, 100 for 1TB, 110 for 1.25TB.. etc.