 JackarinoPremium
join:2006-12-28
Allendale, NJ
kudos:1 | reply to matcarl
Re: Optimum's New Logo Link to article on DSLR's home page
»Cablevision Optimum Undergoes Brand Refresh |
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| I remember reading they spent 10-20k on a marketing company to figure out logo. |
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| reply to Jackarino
The period will be different colors to symbolize pixels. |
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JackarinoPremium
join:2006-12-28
Allendale, NJ
kudos:1 | reply to Aqqw
I could make this logo using photoshop in like 5 minutes |
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| The banners on channels 99 and 100 are really tough on the eyes with lots of flourescent backgrounds and white characters. You cant even read them. |
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 mbernsteBoostedPremium,MVM
join:2001-06-30
Piscataway, NJ | said by ilsno :The banners on channels 99 and 100
People still use those channels? |
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| said by mbernste:And apparently everyone's reaction is precisely what Cablevision wants, therefore it's effective.
Spot 1
... Those ads will probably run for a limited time. For years after the ads, people will just think it's a bad logo. They need a slogan to go with the logo and they need to show it in every ad, but changing the logo is even better.
I thought "iO" was bad too. I don't know what it means, I'm not sure how to say it, and I'd have to do some research to refresh my memory on how to use something like that at the beginning of a sentence. I think you're supposed to avoid putting it at the beginning of a sentence. Optimum TV is an improvement. |
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| now if only Dolan would change that archaic and old CABLEVISION logo.. it's so outdated! |
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JackarinoPremium
join:2006-12-28
Allendale, NJ
kudos:1 | That CV logo has been with them since what, the 70's? |
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BobAccount deleted
join:2012-07-22
New Jersey Reviews:
 ·Optimum Online
| reply to Borad
said by Borad:I thought "iO" was bad too. I don't know what it means, I'm not sure how to say it, It means Interactive Optimum. It's pronounced, "I owe". |
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Rojo
join:2009-04-14
New York, NY
kudos:1
3 edits | reply to Borad
said by Borad:They need a slogan to go with the logo
How about
"optimum. So you can read our truck from across the street." |
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 IllIlIlllIllEliteDataPremium
join:2003-07-06
Hampton Bays, NY
kudos:7 | reply to Bob
said by Bob:said by Borad:I thought "iO" was bad too. I don't know what it means, I'm not sure how to say it, It means Interactive Optimum. It's pronounced, "I owe". yeah, "iO" them a ton of money ! 
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