Right, because hiring a million workers to get everything installed in two weeks makes perfect business sense.
Instead, building a deployment team that works at a consistent pace over the next year to deploy the service makes much more business sense. After that, they've already posted a list of the next five cities they're going to service (expanding outward from Kansas City), which they will presumably time so that their deployment team can continue working at a consistent pace.
I would expect the size of the team (and rate of deployment) to scale up over time as the service proves itself (the kinks get worked out, procedures get streamlined and refined, etc).--
Developer: Tomato/MLPPP, Linux/MLPPP, etc »fixppp.org